Olive Young is finally in Singapore: 5 editor picks to know

K-beauty fans, your Sephora shopping list just got a lot longer. Olive Young, Korea’s beauty retail powerhouse, has officially expanded into Southeast Asia through a partnership with Sephora, bringing a curated selection of some of Korea’s most sought-after beauty brands and products closer to home.

From today (2 September), more than 180 products from 20 Korean beauty brands will be available across Sephora stores in Singapore, Malaysia and Thailand, as well as on the Sephora app and online.

The edit includes familiar K-beauty names such as Bioheal BOH, Torhop, S.Nature, beplain, ongredients, make p:rem, Cell Fushion C, The Lab by blanc doux, Rejuran, numbuzin, Sungboon Editor and Arencia alongside other emerging and sought-after brands.

“Our partnership with Olive Young allows us to bring that energy, innovation and newness closer to them, while doing what Sephora does best: curating it, bringing it to life through experience and making beauty discovery exciting, accessible and distinctly Sephora,” said Kristina Strunz, Managing Director of Sephora Southeast Asia & Oceania.

Pallavi Naidu, Vice President of Merchandising, Sephora Asia, added: “Our partnership with Olive Young combines their deep understanding of Korea’s fast-moving beauty landscape with Sephora’s expertise in curating for our clients. Together, we are bringing an edit that reflects the innovation and diversity of K-beauty today, while giving our clients even more to discover at Sephora.”

Where to experience the Olive Young x Sephora edit in Singapore

Prefer to see, swatch and test your beauty finds IRL? Sephora Singapore is marking the launch with a limited-time Olive Young K-Beauty Discovery Launchpad at ION Orchard. The space is designed around K-beauty discovery, with trend edits, hero products, sampling opportunities and interactive experiences.

And if you’re wondering what to add to your basket first, we’ve narrowed down five beauty-editor picks worth knowing.

Cell Fusion C Laser UV Sunscreen SPF 50+ PA++++, $31

If your skin tends to be sensitive or easily irritated, this is one sunscreen to have on your radar. Designed for ruddy, sensitised skin, particularly after aesthetic treatments or procedures, it offers broad-spectrum UVA and UVB protection with a soft-matte finish.

The formula combines chemical and mineral UV filters with hydrolysed collagen and adenosine, while tocopherol provides antioxidant protection against free radicals. Carnosine, a peptide, also helps support healthy collagen levels in the skin.

Rejuran Turnover Ampoule, $55

If the Rejuran name sounds familiar, that’s because it’s also associated with the in-clinic skin-rejuvenation treatment. This at-home ampoule takes inspiration from the same brand, using PDRN alongside adenosine and licorice root to help improve the appearance of uneven tone, texture and signs of ageing.

Manyo Soybean Cleansing Oil, $26

For anyone who takes double cleansing seriously, Manyo’s cleansing oil is a good place to start. It is formulated with 14 natural oils, including soybean and tea tree, to dissolve makeup, sunscreen and daily grime while helping to maintain the skin’s natural moisture balance. The result is a thorough first cleanse without that overly squeaky-clean feeling afterwards.

beplain Mung Bean pH-Balanced Cleansing Foam, $26

Mung bean is having a moment in K-beauty, and beplain puts the ingredient front and centre in this gentle cleansing foam. The formula uses mung bean extract and seed to help whisk away impurities while maintaining the skin’s pH balance. With a low pH of 5.5–6.5, it is designed to cleanse without leaving skin feeling tight or stripped — making it a good everyday option if you prefer a gentler wash.

Dr. Althea 345 Relief Cream, $31

If strengthening your skin barrier is high on your skincare agenda, Dr. Althea’s 345 Relief Cream deserves a spot on your radar. Its lightweight gel-cream texture provides hydration while helping to soothe and support the skin barrier, without the heaviness of a rich moisturiser.