Longchamp launches new boutique concept at Raffles City 

Longchamp has launched its new exclusive boutique concept in Singapore, marking its sixth stop in Asia. 

Situated in Raffles City, the boutique comes to life in striking tones of green, a colour that serves as a defining element of Longchamp’s identity and reflects both the Maison’s timeless heritage and its forward-looking spirit, deeply embedded in its DNA.

It’s designed in a striking luminous light green, symbolizing optimistic energy and creative curiosity, paired with a deeper heritage green that conveys natural elegance and authenticity. 

A space for discovery and engagement, the boutique features curated moments and interactive elements that bring the brand’s creative universe to life. It also showcases a selection of iconic leather pieces, including Le Roseau, Le Pliage, Looong, and the limited- edition city exclusive Le Pliage du Monde.

“Through this exclusive boutique concept, we envisioned a setting that captures the Maison’s spirit in a bold and innovative way, while remaining true to its roots,” said group event director of Longchamp, Juliette Poupard Delafontaine.

Mollie Rogers, general manager of Singapore and Malaysia at Longchamp said: “This boutique offers a new way for our community to engage with the brand through a dialogue and atmosphere that is uplifting and creative.”