IU’s CEO makeup in Perfect Crown looks flawless despite “office air”

Airing on Disney+ in Singapore, Perfect Crown is easily one of the standout K-dramas of the year, starring IU and Byeon Woo-seok. Set in a 21st-century constitutional monarchy, the eight-episode series follows two “second children” navigating duty, ambition and a marriage of convenience — Seong Hui-ju (IU), a beauty entrepreneur and CEO of Castle Beauty, and Grand Prince I-AN (Byeon Woo-seok).

Beyond the glossy plotlines and rom-com tension, it’s hard not to fixate on how impeccably put-together Hui-ju looks at all times — even while running a company on a 9-to-5 grind. If there’s one thing to steal from her, it’s this: effortless polish that survives meetings, politics and (apparently) relentless office air.

1. Overlined, blurred lips

Skip sharp lip edges and go for a diffused, lived-in pout. Use a thicker lip pencil almost like a crayon to gently overline, then press lips together to blur the edges. Finish with a neutral rose-brown gloss or liquid lipstick for softness.

Try: NARS Afterglow Lip Shine in New Dawn #287, $45

2. Soft, lighter brows

Hui-ju’s brows are never overdrawn — just softly structured enough to frame the face. Even with dark hair, she opts for brow shades 1–2 tones lighter to avoid harsh contrast and keep everything looking airy and natural.

Try: Anastasia Beverly Hills ArchiBrow Pencil, $42

3. A restrained red lip moment

When she does go bold, it’s controlled power dressing energy — think a red lip paired with a sharp suit. If classic matte red feels too intense, opt for a sheer balm or lip oil version for a softer stain effect.

Try: Tatcha The Melting Lip Balm in Reddo, $47

4. Low, polished ponytail

Not the high, snatched Ariana-style pony — but a low, boardroom-ready version with face-framing strands or a soft parting. The key is healthy-looking hair with shine and movement, not stiffness.

Try: My Boostars Insilk Smooth & Shine Mist, $25.90

5. Subtle lower-lash shimmer

Instead of an inner-corner highlight, Hui-ju’s eye makeup keeps things modern with a soft hint of shimmer along the lower lash line — brightening the eyes without looking overdone or dated.

Try: Chanel Beauty Les Beiges Healthy Glow Natural Eyeshadow Palette in Soft, $121

6. Skincare that survives “office air”

She may be a CEO, but her skin doesn’t look like it’s been through air-conditioning warfare. “Office air” — that cocktail of dry, recycled indoor air — can dehydrate and dull skin, so protection is key. Think pollution-fighting SPF as your daily shield.

Try: Clarins UV Plus [Advanced] Translucent, from $88

7. Puppy eyeliner flick

Instead of an upturned cat-eye, Hui-ju’s liner subtly dips downward, following the natural eye shape. The result is softer, more approachable definition — less drama, more quiet sophistication.

Try: Fenty Beauty Fine Linez Precision Gel Eyeliner Pencil, $36

8. Half-up, half-down polish

A reliable corporate-girl hairstyle: hair curled for texture, then the top section gently pinned or tied back. It keeps things neat without sacrificing softness or femininity.

Try: OUAI Bond Repair Balm, $78

9. Scarf

A go-to staple for corporate girlies, a scarf instantly elevates any look. Tuck one into your handbag to dress up a simple bun or ponytail—an easy switch-up for after-work drinks or dinner plans.