This app makes shopping at brick-and-mortars here breezy and rewarding

Photo: Frenchescar Lim

Created by German entrepreneur Thorsten Walther and Singapore's woman-about-town Judy Hunt, it started as an idea to bring local shoppers to local brick-and-mortars – because the latter clearly need all the help they can get. But by the time Inspify soft-launched in December last year, it had become more than that, providing a platform for round-the-clock fashion inspirations and 24/7 styling ideas.

"Inspify is a whole ecosystem - a platform where you can find fashion inspiration, have fun and connect with friends while you are doing it, and of course, also shop for items," says Walther, 46, an ex-banker and start-up enthusiast.

So how does it work after you sign up?

Photo: Inspify

Photo: Inspify

Photo: Inspify

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This story was first published in the October 2018 issue of Her World.

Photography: Frenchescar Lim

Art direction: Shan

Makeup: Angel Gwee, using Laneige

Hair: Zoel Tee, using Hanz De Fuko