Stray Kids members and all their biggest brand partnerships right now

Stray Kids has emerged as a global powerhouse, setting new standards for the K-pop industry not just through their music, but by setting new standards in fashion and brand partnerships, being highly sought after by leading brands.

The eight-member group has become a blueprint for how K-pop bands can expand their influence beyond music, particularly in the luxury fashion space.

Stray Kids

In February 2025, Bioré UV – the top-selling suncare brand in Japan – announced a global partnership with Stray Kids for its latest campaign, “SUNLIGHT IS YOUR SPOTLIGHT”, highlighting the group as the face of its sun-protection products across Asia and beyond.

The 60-second “Anthem Film” showcases cinematic shots of the Stray Kids members, capturing the message that everyone is born to shine under the sun, step out of the shadows, and embrace the warmth and radiance of sunlight.

Bang Chan

The leader of Stray Kids joined the Fendi family in 2024 as their ambassador.

“This partnership marks an exciting new chapter for both Fendi and Bang Chan, promising innovative projects that will resonate within the realms of music and fashion,” Fendi elaborated on the partnership.

Lee Know

Since his appearance at the Gucci Cruise 2025 fashion show in London, Lee Know has finally been announced as Gucci’s newest global brand ambassador, and will continue to participate in future Gucci house events and initiatives.

Changbin

Changbin may not have an official fashion ambassadorship, but he’s no stranger to the spotlight when it comes to style.

He turned heads at the Autry x Maison Mihara Yasuhiro event in Tokyo in early September 2025, part of a collaboration between the sneaker brand Autry USA and the iconic Japanese label Mihara Yasuhiro. Fans and fashion insiders alike took note of his effortlessly cool presence.

Beyond fashion, Changbin has had an equally impressive track record of collaborations. The most notable being Samsung Korea in 2023, releasing a self-composed song titled ‘Fly High’, and a solo commercial soon after, mentioning his iconic ‘jutdae*’ line.

Hyunjin

Hyunjin has built a prominent, high-profile relationship with Dior, highlighted by his striking appearance at the brand’s Fall/Winter 26 show during Paris Fashion Week. Embracing his signature “prince” aesthetic, he stepped out in sharply tailored Dior looks—complete with a green cap and denim—sparking ongoing speculation about a formal ambassadorship, with some sources already referring to him as a Global Brand Ambassador.

Guess

Guess?, Inc. has deepened its collaboration with Hyunjin unveiling the second installment of its Spring/Summer 2026 global campaign on Friday. Recently announced as the brand’s newest global ambassador, Hyunjin kicks off the partnership with a campaign centered on GUESS’ signature denim staples—reframing the label’s legacy through a sharper, more daring lens.

Cartier

Hyunjin was appointed Global Brand Ambassador for Cartier in 2024, marking a significant milestone in the career of one of K-pop’s most dynamic and multifaceted performers.

Hyunjin’s collaboration with Cartier also came as no surprise to fans, as it has been teased on his Instagram for months wearing the maison’s iconic jewellery and watches.

Givenchy Beauty

He was also announced as new global brand ambassador for Givenchy Beauty in 2025. 

Han

Like Changbin, Han hasn’t officially signed any brand partnerships – though online buzz suggests he could be next in line for a collaboration with Dior Beauty.

In a July 2025 shoot, Han modeled for Dior Sauvage, which he says was the first fragrance he ever bought for himself and affectionately calls his “scent of fate.”

Felix

Another fan favorite, Felix, holds a prestigious role as Louis Vuitton’s brand ambassador, joining the ranks of K-pop heavy-hitters like Lisa of Blackpink. In September 2025, the luxury house unveiled the Silver Lockit 2025 collection, developed in close collaboration with Felix – who also serves as UNICEF Goodwill Ambassador for Korea. This edition continues Louis Vuitton’s commitment to supporting UNICEF and helping vulnerable children worldwide.

Since the start of the collaboration, the collection has raised over $24 million for UNICEF, with $100 donated for each bracelet or pair of earrings sold, and $200 for every silver bracelet or pendant.

Known for his exuberant energy and daring fashion sense, Felix has proven a perfect fit for Louis Vuitton. Beyond being spotted at front-row seats, he has also walked the runway, appearing in the Fall/Winter 2024 womenswear show. At the latest Louis Vuitton Cruise 2026 show in France, Felix turned heads in a sleek blue suit paired with white shoes and the Petite Malle handbag, completing the look with delicate rings, earrings, and a bracelet – a style moment fans won’t forget.

Adidas

Felix of Stray Kids was officially named a Global Brand Ambassador and Global Icon for Adidas in March 2026. He leads the Adidas Originals SS26 campaign alongside model Hoyeon Jung, highlighting a bold “Urban Street” aesthetic.

Hera Beauty

Felix was named house ambassador for Seoul beauty brand HERA, becoming the brand’s first male global ambassador in August 2025, replacing BLACKPINK’s Jennie after six years. He was selected for his bold, multifaceted charm, perfectly reflecting HERA’s evolving focus on authenticity, inclusivity, and genderless elegance.

His debut campaign showcases the Reflection Skin Glow Line, while a special edition of the Sensual Nude Gloss – “Brownie Boy” – was released in his honour.

Gentle Monster

The list doesn’t stop there – Felix also holds major ambassadorships across industries, including Tamburins, Samsung, Gentle Monster, and more.

Tamburins

Samsung

Felix was named a brand ambassador and the face of the Samsung Galaxy S25 Edge campaign in May 2025.

Gong Cha

Oh, and he’s also represented Gong Cha in an international campaign – truly a down-to-earth, relatable king.

Felix holds the most brand partnerships compared to the rest of the Stray Kids members.

Seungmin

Seungmin, Stray Kids’ powerful main vocalist, is the latest global talent to join Burberry’s cohort of brand ambassadors. Featuring in the latest Burberry Festival campaign, Seungmin is renowned for his boundary-breaking approach to music and fashion: his self-expression, authenticity and innovation resonate deeply with Burberry’s creative spirit.

Seungmin made a striking appearance at Burberry SS26 during London Fashion Week in September 2025. Sporting a statement tapestry-inspired top, he perfectly captured Burberry’s fusion of heritage and modern edge, leaving both fashion insiders and fans captivated.

I.N

The youngest member of the group, I.N serves as the ambassador for luxury brand Bottega Veneta. He made a striking impression at Bottega Veneta’s Spring 2025 show during Milan Fashion Week in September 2024, wearing a bold newsprint outfit that captivated fans.

Damiani

I.N. was also named as global brand ambassador for luxury Italian jewellery brand Damiani in May 2025. He joins a legacy of ambassadors for the brand, which includes Hollywood actress Jessica Chastain and South Korean actor Son Suk-Ku, and has appeared in recent Damiani campaigns.

*‘Jutdae’ or ‘줏대’ in Korean, meaning ‘following one’s path and is strong/steadfast in his beliefs’ - which is something the group identifies their music and direction with.