LE SSERAFIM’s Kim Chaewon is the style muse for Anteprima’s new 2025 collection

While K-Pop fans know her as the charismatic frontwoman of internationally-acclaimed K-Pop girl group LE SSERAFIM, Kim Chaewon is now lighting up a different kind of stage — as the radiant face of Anteprima’s latest campaign.  

Titled, “Summer Dream in Colour”, the campaign, launched on May 19, reimagines the brand’s iconic Standard Wirebag collection in sunwashed metallics and bold colour pops that echo the lightness and optimism of the season. More than just wearable art, these bags speak to the playful nature and joy of self-expression.

Since its inception in 1993, creator Izumi Ogino has designed, created, and curated collections with the intelligent, confident, and joyful Anteprima woman in mind.

With a natural allure and modern sensibility, Chaewon brings fresh energy to this beloved and timeless lineup, showing us how to style these versatile bags for different moods and occasions. Safe to say, Chaewon has officially earned her spot as the ultimate summer style muse. 

Taking cues from the K-Pop darling, here are five standout bags from ANTEPRIMA’s SS25 collection worth adding to your summer wardrobe and beyond. 

Standard in Argento

Your new seasonal staple, this mini version of Anteprima’s classic Standard style is a silver icon that works with everything. Besides being adorable, the teardrop shape of the bag is spacious enough to fit essentials like your phone, lipstick, and compact, without compromising on style. The best part? If you get tired of holding the bag in your hand all night, just attach the chain that comes with it and go hands-free.

Lucchetto in Fucsia

Bold, playful, and unapologetically pink, the Lucchetto in Fucsia is the bag you choose if you want to make a statement this season. Its metallic sheen is perfectly matched with a more subtle and classic boxy structure, making it the perfect accessory for a playful touch to your outfit, without being too over-the-top. The go-to bag for a night out with the girls, its large flap and signature turn lock keeps your belongings safe while you immerse yourself in some fun. Tuck its strap away and carry it as a clutch for another chic option.

Hello Kitty Wirebag in Latte Opaco

This is a bag that needs no introduction. The Hello Kitty, a regional exclusive available only in Singapore and five other countries, is a cute and fun twist on some of Anteprima’s signature silhouettes — including the Standard Tote and Standard Miniatura Wirebag, amongst others. 

While the bag taps into nostalgia and positions a childhood icon at its centre, the design is far from kitsch, thanks to Anteprima’s meticulous wire-knit craftsmanship. For those looking to reminisce even more, the brand’s Snoopy and Kuromi wirebags offer equally whimsy options. After all, who says grown-ups can’t have fun with their accessories?

Macramé in Verdegento

Macramé, a namesake of the centuries-old Italian weaving technique, is the kind of bag that’s made for your slower summer days. Think weekend markets, the beach, or even a spontaneous getaway. With its pastel, earthy green shade, and tactile feel, Macramé in Verdegento adds personality to even the simplest of outfits. Style it solo or layer with the Standard Miniatura as pictured.

Twist in Lavandagento

The iconic Twist bag from Anteprima is the ultimate cool girl accessory. Exquisitely knitted with an adjustable braided wire strap, its gently curved silhouette falls gracefully, skimming your body at just the right angle. In Lavandagento, the Twist strikes a perfect balance — sweet and demure, but still with edge, especially when the silver hues of the lavender wire catch the light.

Offering more than just visual treats and endless styling options, this campaign invites you to embrace summer with open arms and celebrate your individuality with Anteprima’s timeless craftsmanship.

Explore these standout pieces and other iconic styles at Anteprima.com or in-store at Takashimaya Department Store.