The best new beauty launches you need to try in October 2026

With new beauty releases hitting the market every month, it can be tricky to know what’s worth trying. From glow-boosting skincare to game-changing makeup and signature scents, these are the top products you’ll want to add to your collection.

Rituals The Ritual of Seshen Hair & Body Mist, $52

A hardworking mist that pulls double duty. It not only envelops your hair and body in an uplifting blend of orange blossom, lotus and citrus, but also contains betaine to smooth strands and tame frizz. 

Elixir Total V Firming Cream, $145

Now enriched with V Build CP Ex, powered by Rosa canina fruit extract (rosehip), and trademarked Collagenerator technology, this reformulated rich formula helps boost the skin’s production of proteoglycans – molecules that help support skin structure and firmness – to lift and define facial contours, without a sticky finish. 

Anua Vita C Glutathione Brightening Capsule Mist, from $23

For radiant skin in a pinch, this K-beauty brightening mist combines glow-giving vitamin C and skin-evening glutathione with hyaluronic acid, collagen and peptides to revive your complexion on the go. These potent actives are housed in protective oil-shell capsules to help keep them fresh and efficacious. The non-sticky formula can also be spritzed over makeup, making it an easy pick-me-up throughout the day. 

M.A.C Lustreglass Stainglass Lip Tint, $40

A lip stain and gloss hybrid, this high-shine formula delivers a glass-like sheen while leaving behind long-lasting pigment that stays put even after the glossy layer wears off. Enriched with hydrating raspberry seed oil, it also helps cushion and comfort the lips. 

Laneige Balance Mode Rice Foaming Deep Cleanser, $32

Made for oily and sensitive skin, this pH-balanced cleanser transforms into a dense, cushiony micro-foam on contact with water to deeply cleanse without stripping the skin. Fragrance-free and non-comedogenic, it gently exfoliates with rice micro-beads, glycolic acid and phyto enzymes to encourage cellular turnover. Four rice-derived actives – rice bran water, fermented rice, rice protein and rice inositol – work alongside niacinamide to hydrate and strengthen the skin barrier while helping to control excess sebum.

Narciso Rodriguez For Her Pure Musc Blanc Eau de Parfum Intense, from $129

A universally appealing scent, this blend combines jasmine and white florals for a soft, skin-like fragrance, warmed with subtle cedar notes.

Glow Recipe Watermelon Milk Peptide Glow Cushion Cream, $64

Inspired by Hwachae, the refreshing Korean watermelon milk punch enjoyed on hot days, this peptide-powered moisturiser drenches skin in moisture. Enriched with juicy watermelon extract and moisture-locking squalene, it delivers lasting hydration without weighing skin down or leaving behind a greasy residue. Its fragrance-free formula is gentle enough for even the most sensitive skin.

Charlotte Tilbury Airbrush Flawless Blur Loose Powder, $82

You might be familiar with the brand’s Airbrush Flawless Finish Powder, but this ultra-fine, micro-milled formula takes blurring to the next level. Powered by signature AIRtech and Powder Blur technologies, it smooths the look of imperfections while setting makeup for a flawless finish. Oil- and shine-controlling microspheres help keep excess shine at bay, while botanical emollients and antioxidant-rich magnolia bark help leave skin feeling soft and smooth.

Innisfree Green Tea Panthenol Calming Toner Pads, $30

Soaked in green tea, panthenol and hyaluronic acid, these lyocell pads can be swept across the skin after cleansing or used as a targeted sheet-mask treatment on the T-zone and cheeks. Ideal for cooling and calming overheated skin, they can lower skin temperature by up to 4.9°C. LHA, Smart Silica and inositol gently exfoliate and refine skin texture, while squalene, phytosterol and tocopherol help replenish moisture to prevent the formula from feeling drying.

Guerlain KissKiss Bee Glow Plump, $64

Packed with collagen-boosting ingredients including cyclopeptides and hyaluronic acid, alongside Corsican honey, royal jelly and propolis, this conditioning lip treatment helps plump the pout from within. An illuminating complex delivers mirror-like shine for an instantly fuller-looking finish, while an AHA-like active gently exfoliates to reveal smoother, softer lips. Choose from 100 Warm Glow, a pale pink with rosy shimmer, or 200 Cool Glow, a light blue with a hint of purple shimmer.

Clarins Double Serum Eye, $135 

The result of seven years of research, the reformulated Double Serum Eye goes beyond addressing chronological ageing to target epigenetic ageing—accelerated by lifestyle factors such as pollution, stress, lack of sleep and other environmental aggressors. Its potent blend of marjoram and turmeric extracts, niacinamide and plant-based caffeine helps revitalise the delicate eye area, while reducing the appearance of puffiness for a fresher, more awakened look. 

Dior Capture PDRN-Shot Radiance Revitalizing Booster, $146

The highly prized skincare ingredient PDRN, first popularised in Korean aesthetic clinics, takes centre stage in the expanded Dior Capture range. While PDRN is traditionally derived from salmon or trout DNA, Dior’s formula harnesses a plant-derived alternative sourced from rice DNA, paired with brightening vitamin C and niacinamide. Together, the potent blend helps to revitalise and illuminate the complexion. 

Shiseido Future Solution LX Total Regenerating Cream Soft, $450

The featherlight texture melts into skin with a fresh, dewy finish, while algae-derived kanten capsules burst on contact to flood skin with weightless hydration. At the heart of the formula is Shiseido’s LonGenevity Complex™, powered by the antioxidant-rich Japanese ENMEI herb to support skin resilience and help boost overnight regeneration—so you wake up looking noticeably smoother, bouncier, and well-rested. 

Creed Wild Vetiver (50ml), $420  

A scent that evokes an English garden party, this fragrance puts a fresh spin on the usual smoky vetivers, brightened with notes of timur berry, rose centifolia, and cedarwood.

Innisfree Toy Story 5 No Sebum Mineral Powder, $13  

You’ve got a friend in this finely milled K-beauty formula — now available in three collectible Toy Story 5 designs — that smooths and blurs imperfections without ever looking cakey, making it especially beginner-friendly. Bonus: It can also be lightly dusted into the roots for a quick refresh and to absorb excess oil throughout the day. 

Hermes Plein Air Soleil d’Hermès Powder, $168

Inspired by golden hour in the Mediterranean, this orangey-pink highlighter delivers a sun-warmed glow that melts seamlessly into skin—never muddy, never greasy, just softly luminous and lit-from-within. 

Gucci Beauty Glow Tint Liquid Lipstick, $60

If you hate the feel of traditional bullet lipsticks, this Gucci beauty alternative is your answer. It has a lightweight, watery texture that glides on like a lip oil, smoothing over lip lines without settling into them. Infused with cranberry biopeptides and hyaluronic acid, it delivers a glossy, high-shine finish with the staying power of a stain—so even as the sheen fades, a soft wash of colour remains.

Tatcha The Longevity Serum, $125 

Packed with anti-ageing actives, this gel-oil serum centres on the Okinawa Cellescence Complex™—a potent blend inspired by nuchi-gusui, the Japanese philosophy of a nutrient-rich, longevity-driven diet rooted in ancestral herbs and plants. Alongside bioactive lipids and a pro-AHA prebiotic, it works to smooth fine lines, soften the look of wrinkles, and visibly firm sagging skin, while supporting collagen and encouraging skin renewal over time. 

Carolina Herrera 212 VIP Rosé Cab, $171

A sophisticated take on fruity-floral perfumes, this scent blends juicy pineapple with intoxicating jasmine, earthy patchouli, and sparkling rosé champagne. Bold and elegant, it’s a fragrance that isn’t reserved for daytime use.

Fenty Beauty Mini Killawatt Freestyle Highlighter, $35

For those who love full-on, high-shine glitter, these travel-sized cream-to-powder highlighters are a must. Wattabrat delivers a 3D baby pink shimmer that works as a blush and highlight topper—bright and bold on fair to medium skin, and a sparkly sheen on deeper complexions. Watta!*#% is an electric fuchsia shimmer that can be worn solo as a blush-highlight hybrid on lighter tones, or layered as a pink-tinged highlight on deeper skin. Perfect for adding a radiant, pop of colour wherever you go.

Chanel La Crème Main Hand Cream, $129 

Who says hand creams can’t be chic? This moisturising, non-greasy salve comes reimagined in a coveted, limited-edition denim pouch, designed by Comètes Collective member Valentina Li. 

Augustinus Bader The Vitamin C Serum, $560

The hero ingredient is ascorbyl glucoside, a highly stable form of vitamin C that’s less prone to oxidation. Powered by the advanced patented TFC8® biomimetic delivery system and ergothioneine, it helps guide potent antioxidants—including an algae evening complex—into the skin to fight free radicals, protect against environmental stressors, and deliver a radiant, glass-like glow.

Decorte Rouge Decorte Tint & Plump Lipstick, $48

This lipstick feels like a luxe lip balm, delivering a natural wash of color with light-reflecting shine. Build it up for a more pigmented look, while hydrating oils keep your pout soft and plump. All shades feature Hemoglobin Red, a pigment that stays true over time—no fluorescent finish—giving you a healthy, natural rosy flush that lasts.

Therabody TheraFace Mask Glo, $549 

Equipped with 504 medical-grade lights and three targeted modes—red for wrinkles, fine lines, and dark spots; red + infrared to boost collagen, firm skin, and tackle deep wrinkles; and blue to prevent breakouts and combat acne—this multi-tasking mask promises visible results in just 12 minutes. Unlike other LED masks, TheraFace delivers full-face coverage, including wrinkle-prone areas around the eyes and mouth. It also features VibraWave technology, providing gentle pulsations to massage the skin and boost circulation for a radiant, healthy glow.

Aesop Resolute Facial Concentrate, from $140

A gentle oil-serum hybrid powered by hydroxypinacolone retinoate (HPR)—a next-generation retinoid known for delivering retinol-like results with less irritation. The formula is enriched with sea fennel and a blend of nourishing essential oils to support barrier health while encouraging smoother, more refined skin. True to the brand’s sensorial edge, it’s subtly scented with cedar atlas, lending a calm, woody finish to your routine.

Laneige Neo Cushion The Glow, $71

If you’ve tried the original Laneige Neo Cushion and are craving an even more luminous finish, this updated version is well worth a look. Infused with diamond powder, hydra glow oil and hydrating hyaluronic acid, it evens out the complexion without any cakey finish. 

Augustinus Bader The Geranium Rose Body Cream, $290

Come for the uplifting geranium and rose scent, stay for the skin-transforming benefits. This decadent body cream cocoons skin in lasting moisture while working to firm, smooth and replenish from the décolleté down. Powered by the brand’s patented TFC8® (Trigger Factor Complex)—a blend of amino acids, high-grade vitamins and synthesised peptides—it supports skin renewal while helping to improve the appearance of cellulite and stretch marks, making it a worthy splurge.

Dior Forever Skin Glow Foundation – 24H Wear And 48H Hydration, $103

Designed to look flawless even up close on camera, this glow-boosting foundation combines reflective oils with a blend of powders and high-coverage pigments to deliver luminosity without emphasising texture. Its lightweight, liquidy formula spreads easily, evening out your complexion while improving skin over time with hyaluronic acid, niacinamide, and peptides.

YSL Libre Berry Crush, from $160 

Evoking the sensation of biting into a pulpy raspberry—tangy at first, then leaving a juicy, sweet finish—this perfume opens with lively raspberry and mandarin before settling into delicate orange blossom and lavender. The creamy base of bourbon vanilla, musk, and coconut adds depth, layering the fragrance to keep it rich without feeling cloying.

Shiseido Ultimune Power Infusing Oil, $120

Give thirsty skin the ultimate drink of hydration with this luxurious face oil. Powered by Shiseido’s patented power fermented camellia and fortified camellia seed, it locks in moisture, strengthens the skin barrier, and restores balance—without a hint of greasiness.

Last we checked on 25 September 2026, this product is out of stock at the TANGS, Takashimaya, and Sephora online stores. But you could look for the nearest physical store near you that stocks the item.

Fenty Beauty Fine Linez Lash Line-Enhancing Eyeliner, $36

This creamy gel eyeliner glides on effortlessly, while the ultra-precise tip makes it easy to draw sharp, defined lines that stay put once set. Flip it over to find a built-in clean-up tip—perfect for correcting slips or sharpening your wing on the go. The range spans ten shades, including five classic colour liners from mauve to deep brown and inky black, alongside five brightening hues in peaches, pinks and white to instantly open up the eyes.

Skit Face Gel Patch, from $43.83

Think of these hydrogel face patches as the under-eye patch’s overachieving cousin. From Korean model Irene Kim’s beauty label Skit, they’re designed to deliver a targeted hit of active ingredients to soothe, hydrate and refresh stressed-out skin. The patches come in three variants—Lifting & Glow, Calming & Repair, and Hydrating & Moisture—but our favourite is Calming & Repair, which helps ease sensitivity and calm irritation with a cica and azulene complex. Pro tip: stash them in the fridge, then apply to cheeks and forehead before makeup to neutralise redness and dial down puffiness in minutes.

Guerlain Parure Gold Skin Mesh Cushion, $122 (Refills are $92) 

Truly worth its weight in gold. This cushion isn’t just about the luxurious gleam of its gilded packaging — it delivers a radiance-boosting formula infused with 24-karat gold, Black Bee Honey and White Peony. The innovative in-built mesh picks up the perfect amount of product every time, giving you buildable, glowy coverage that helps fake the coveted glass skin finish with ease. Shop the product at the closest Guerlain store to you.

Tocobo Bio Watery Sun Cream, $27.90

A moisturiser and SPF 50+ PA++++ in one, this hybrid sun cream hydrates and protects with ease. Formulated with hyaluronic acid to smooth and plump, antioxidant-rich snow fungus, and calming vigna ardiata extract (from mung beans), it leaves skin soft and nourished. The lightweight, creamy texture absorbs in seconds without any sticky or greasy residue — ideal for wearing under makeup.

Elemis Pro-Collagen Overnight Matrix, $340

Daily stressors such as pollution, UV exposure, psychological stress and poor sleep can weaken the bond that binds collagen and elastin together, while also depleting natural levels of hyaluronic acid in the dermis—leaving skin dull and dehydrated. Designed to counter these effects, this peptide-rich formula blends marine extracts, microalgae and wild indigo oligosaccharides, delivered via Elemis’ targeted drone technology that acts like a “GPS” to transport active ingredients precisely to where skin needs them most. For best results, the brand recommends pairing it with the Pro-Collagen Morning Matrix, which harnesses over 27 billion plant-derived exosomes to help rejuvenate and strengthen skin.

Burberry Brit Matte Lip Veil, $55

This liquid lipstick is your shortcut to a pillowy, blurred matte pout—without clinging to dry flakes or settling into fine lines. Its rounded sponge applicator evenly coats lips with pigment while softly diffusing the formula for an effortless, just-blotted finish. Available in six warm-leaning shades, the lineup ranges from rosy browns to brick reds and is especially flattering on Asian skin tones.