As much as we enjoy our La Mer, La Prairie and Guerlain face creams – the luxurious textures melt into skin and the sensorial scents just ease away stress – we also think that anti-ageing skincare shouldn’t cost an arm and a leg.
It’s not about being politically correct. It’s just a fact of the matter that normal women (not beauty insiders, celebrities, influencers and cash-rich beauty aficionados) would think twice about shelling out a few hundred dollars for a 50ml tub of face cream that’s going to last them about three months.
And we’ve been in the industry long enough to know that quality and efficacy doesn’t have to come with a hefty price tag, especially with the rise of indie beauty brands. With that in mind, here’s a list of the best anti-ageing face creams under $50 that love both your skin and wallet.
4. First Aid Beauty Ultra Repair Face Moisturizer, $40 for 50ml
As skin ages, its barrier functions get disrupted and it loses moisture easily. This lightweight cream has ceramides, a proven-effective ingredient that helps repair and support skin structure to combat ageing effects, as well as shea butter, meadowfoam seed oil and avocado oil to nourish and hydrate skin.
5. Saturday Skin Waterfall Glacier Water Cream, $49 for 50ml
Your skin starts ageing once you hit your 20s, so don’t wait till your mid-30s to start slathering on preventive ageing and anti-ageing creams. This paraben-free gel cream has minerals and a blend of plant extracts, amino acids and ferments to help calm and soothe skin (irritation and inflammation accelerates skin ageing) while boosting its suppleness.
6. Olay Total Effects 7 in 1 Day Cream (Normal), $26.90 for 50g
This day cream has niacinamide (a form of vitamin B3), which is said to help improve the production of ceramides in skin, to plump up wrinkles and fine lines and even out skin texture. It also has antioxidant-rich green tea to combat free radical damage which leads to accelerated skin ageing.