From The Straits Times    |


Image: herworldPLUS

Rachel Lim, co-founder & CEO of Singapore’s online fashion label, Love, Bonito is no stranger to us. She is one of the most recognisable ‘IT’-girl entrepreneurs in our local fashion e-commerce scene with an impeccable style to boot. We’ve often featured her in our style stories and we know you ladies love it. 

She has recently made it to Forbes’s first-ever “30 Under 30 Asia” list, under the retail and e-commerce sector. She was the only Singaporean in the list! #Singaporepride

We know that she’s an inspiration for many ladies, especially the younger ones out there, so this time, we wanted to do our interview a little differently. Rather than focusing her business, achievements or sense of style, we wanted to get to know her on a more personal level. 

Watch the video and find out what’s on Rachel’s bucket list, how she overcomes challenges, who’s that someone she looks up to in the business industry and how she manages to keep sane and push forward in this crazy world and more!