Being in the right place at the right time, and having the right thought, carved Nicole Lim Xuan’s career path as a podcaster. In 2017, the multimedia journalism graduate from Wee Kim Wee School of Communication and Information, found herself in a world where podcasts were developing into voices of their own. Her desire to do something different from what people might see in their social media feeds married well with video publisher Our Grandfather Story’s view to explore such stories within the Singapore context.
The approach? Shaping the narrative of evergreen topics so local audiences could relate to them – “to approach the topics from interesting angles, and then imbue them with a raw and organic feel”, she explains.
Nicole finds her young age – which is smack in the middle of their target audiences’– to be an asset when delving into some of the deeper and almost taboo topics, as her subjects feel that she can relate to them. This cushion of comfort has led to the 80K unique downloads her podcasts enjoy across episodes – with topics on sexual wellness, including masturbation and female orgasms, being the most popular.
In return, the people Nicole speaks to have exposed her to perspectives that she would otherwise have never considered. On days that her creative juices are not flowing as freely as she would like, Nicole remains grateful for these encounters, and the creative freedom that her employers have given her. She hopes to keep on exploring such gaps in the media landscape here, as well as extend her podcast’s reach to the Asian diaspora around the region.
PHOTOGRAPHY Makiyo Lio
CREATIVE DIRECTION Windy Aulia
STYLING Debby Kwong
HAIR Aung Apichai, using Kevin.Murphy
MAKEUP Nikki Fu, using Urban Decay
FLOWERS Charlotte Puxley
Polyester shirt and matching pants, Longchamp
This story was first published in the April 2021 issue of Her World.