From The Straits Times    |

Kronenbourg launches dating app: 1664 Signs of Attraction The famous love sonnet goes, “How do I love thee? Let me count the ways.” Well, according to Kronenbourg, there are at least 1,664.

The French lager brand has created “1664 Signs of Attraction”, a Facebook-based dating application designed for singles to meet based on their common interests.

Those single and ready to mingle simply have to ‘Like’ the Facebook page and take an online survey to determine their interests before a personal profile is created for you to interact with other like-minded users.

But the fun isn’t just for those looking for love. Those already in a relationship can also register with the application to play Cupid and suggest possible matches to their single friends.

If you are lucky enough to have hit it off with someone online, why not take it to the next level and meet in person at one of the Cupid Parties organised by dating agency, Lunch Actually? Promising a night of fun activities made even better with Kronenbourg 1664 beers, it’s a great place to meet and make more friends.

Newly-matched couples who take a picture at the photo booth and garner the most votes on the Kronenbourg 1664 Singapore Facebook page also stand a chance to win a trip to Paris!

Kronenbourg launches dating app: 1664 Signs of Attraction To complement the campaign, Kronenbourg 1664 has also designed four special “1664 Signs of Attraction” iPhone casings (pictured left) that can be redeemed with every purchase of two six-bottle packs from major supermarkets, or each purchase of a Kronenbourg 1664 Eiffel Beer tower at selected bars.

Find out more about Kronenbourg 1664 and “1664 Signs of Attraction at www.facebook.com/KronenbourgSG. The first Cupid Party will take place at SkyLoft@iFly on March 30, with two more slated for April and May. For more information, visit www.kronenbourg1664.com.