jenny portrait.jpgWhat is the inspiration behind this collection?
My 2014 collection is inspired by the Edwardian era, the “Belle Epoque” and fashion of the early 20th century.
 
Where do you get your ideas from, and how long does it take to create a collection?
Inspiration for a collection can come in different forms – a vintage market in Los Angeles, a boutique in Paris, or a book I’m reading. Once I find something that captures my imagination, I spend six months creating each collection. I design one collection a year and there are usually around 35 different styles.
 
How long does it take to complete each one?
Every one of our gowns is different and each piece is handmade. Depending on the fabric, style and embellishment, a wedding gown can take up to three to four weeks to create.
 
How would you describe your signature style?
It is soft and romantic featuring signature vintage inspired beading and delicate embellishments. There is no specific bride we’re designing for – I love the fact that my dresses are worn by so many different women of various ages and cultures. 

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What are the trends in 2014 going to be like?
Colour. We added some soft blush magnolia into our collection and Vera Wang featured a range of pinks. It was refreshing to see and has been really well received. I think we are seeing more brides wanting a gown with sleeves as well. Sleeves can be elegant and comfortable and I think it fits with the wider trend towards a more demure look.
 
Any advice for local brides to look beautiful and stay cool in the heat, without baring too much skin?
If you’re going for a strapless dress, a delicately embellished lace shrug or bolero jacket is a sophisticated way to cover up stylishly. Choose lighter chiffons, tulles and lace to stay cool in the heat.

Jenny Packham is available at Trinity Gallery, #02-14 Raffles Hotel Arcade.

This article was first published in Female Brides Lookbook Issue 8, which is currently out on news stands and bookstores. The rest of the gowns in the collection can be seen in the magazine’s Profile/Catwalk section.