The collection (which Vanessa Hudgens’ Oscars dress came from) features fashion-forward pieces made from sustainable materials. Seeking inspiration from paintings and historical decorative pieces from the Paris Musee des Arts Decoratifs archives, the dresses are a marriage of classical silhouettes and contemporary fabrications.
The bridal dresses come in three styles - boho, romantic, and modern and are described as “a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious.”
The brand has also appointed style maven Julia Restoin-Roitfeld as the face of the red carpet-ready collection.
The Conscious Exclusive collection is expected to be available at H&M Orchard Building on April 7.