Watches & Jewellery

Curious but intimidated by mechanical watches? This is the place for you

Watch Wonderland at Suntec City specialises in indie timepieces from micro brands, and also serves as a place for the watch community
 

Photo: Watch Wonderland

 

Sugiharto Kusumadi (pictured above), 42, an Indonesian who's a permanent resident here, is not a new player in the local watch market. He owns Red Army Watches, a chain of stores in Singapore, Malaysia and Indonesia that sells mostly Russian timepieces.

But for his second act, which is possibly more game-changing, he wants to specialise even more - not only with the timepieces he sells, but also with a space where everyone, not just the rich, can learn about mechanical watches, attend workshops, and make bespoke pieces. "I want a place where brand owners, craftsmen and the watch community can get together and collaborate," says Kusumadi. 

 

Photo: Watch Wonderland

 

Watch Wonderland at #01-470/472 Suntec City Mall doesn't offer the usual suspects. What it does have is watches from micro brands - which don't have centuries-long history; brands that are not famous (yet); brands that are hard to find here and in the region; brands from countries not known for horology; and brands you don't need interest-free credit card installments for (prices are $200 to $3,000).

To keep things constantly interesting, "three to four new offbeat brands" are added every season to its existing base of almost 30. Each is tested for accuracy, finishing and performance.

 

Photo: Watch Wonderland

 

And to keep enthusiasts coming back, Kusumadi has introduced two academies - one for how to make a watch, and one for how to make a leather-strap.

There is also a Watch Concierge service, which can customise and repair watches. It partners with local leather maker The J.Myers Company for bespoke leather straps.

 

Photo: Watch Wonderland

 

Click through the gallery below to see some of the brands available at Watch Wonderland, and why they are special. The brands at Watch Wonderland are curated for their brand stories, mechanical integrity, aesthetics, materials and longevity. Styles range from fun and kitschy to serious and minimalist:

 

 

Watch Wonderland opens from 11am-9pm on weekdays, and 10.30am-9.30pm on weekends.

 

This story was first published in the September 2018 issue of Her World.