From The Straits Times    |

Reflexions: Pandora’s 2.0

There is a reason why there’s an X in Reflexions. X represents x-press yourself. It also means x-citing. It also = x-periment.

And for Pandora, which has made its name on collectible charms (from cult to commercial), Reflexions is the brand’s latest take on expanding its consumer base and attracting new audiences.

“We wanted to offer women something that truly reflects them; their personal narrative, creativity and personality,” says co-creative directors of Pandora Francesco Terzo and A. Filippo Ficarelli said of Reflexions’ design concept. “The bracelet’s clean aesthetic allows more room for playfulness and expression, and the fluid lines and clean look of the bracelet reflect modern femininity.”

Available in three metals (18K gold-plated, rose-gold plated and 925 sterling silver), the bracelet comes in five lengths to suit different wrist sizes.

It wouldn’t be Pandora if Reflexions doesn’t come with charms, of course. To fit the new flat bracelet design, the clip-on charms are also flat at the back, so that however your wear the jewellery, it will always sit comfortably flushed against your skin, with nothing poking at it.

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Ten clip charm designs in various metals are launched this month and more will be added in November for Christmas. 

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Since Reflexions was created for self-expression, we show you eight different ways you can, well, express yourself differently.

Prices of Pandora Reflexions bracelets and charms start at $129 and $49 respectively. Shop the collection at all Pandora stores and online by clicking here

Photo credits:

Model: Mia Separovic

Styling: Lena Kamarudin

Make-up: Rina Sim using Shiseido 

Hair stylist: Jimmy Yap, Kenaris Salon 

Photographer: Brendan Zhang, Assisted by Eric Tan