Image: Bomberg

 

Marco Mascis, Bomberg’s COO and brand president, mentions versatility and flexibility multiple times when he speaks of the six-year-old Swiss brand’s watches.

 

 

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Each Bomberg timepiece can be worn more than one way - sometimes even up to four ways. For example, its biker-themed Skull Rider has a bayonet system that releases the watch case from the strap so that you can attach the former to a medallion for a pocket watch, a motorbike handlebar accessory so you can tell the time easily while riding, or a grenade-shaped desktop holder for a desk clock.

 

 

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“When we created the brand, it was obvious from the beginning that we had to break the rules of classic and traditional watchmaking and to stand out,” says Mascis. “So we decided that our watches had to be versatile. We know that one can wear a watch in different ways, so we came up with the bayonet system. This versatility is key to the brand.”

 

 

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With skull motifs and biker themes, the brand also stands out for its rebellious personality. “Our DNA is about nonconformity, being strong, and breaking conventions.”

While most Bomberg products are meant for men, expanding its line of women’s watches is in the works. A debut range was first unveiled at Baselworld 2017, launched two months ago, and features 11 styles with interchangeable straps.

 

Image: Bomberg

 

However, the brand also sees women preferring men’s bolder timepieces. “A 39mm or 42mm face is not an issue for women today. Our men’s watches are 47mm - extreme, but it shows that even a watch of this size works for women if it’s nicely done and fits the wrist.”

 

Image: Bomberg

 

To complement the watches: Bomberg jewellery. “We are not just a watch company; we are a lifestyle brand. Our jewellery and watches work together to support and complement the lifestyles of the Bomberg man or woman,” says Mascis. From watches of Switzerland at Vivocity.

 

This story first appeared in the January 2018 issue of Her World magazine.