This year’s Her World Good Men campaign shines the spotlight on 12 men—each of them influential leaders in their respective fields with the social media followings to prove it.

Melvin is CEO of real estate agency PropertyLimBrothers (@propertylimbrothers), which he co-founded in 2017. The company is known for its videos of home tours and currently has 52,000 subscribers on Youtube. Here are some things to know about the 40-year-old.

He used to be a prison officer
“I was finishing up the second year of my degree in banking and finance but ran out of funds to pay for the rest of my course. To earn the money, I took a break from my studies and signed up with the Singapore Prison Service on top of giving tuition to students. I was at the job for three years and only left when I completed my degree.”

That experience solidified his people skills
“It was an eye-opening experience and allowed me to learn to relate to different people. It was made me learn to be accountable and have a proper structure in both my personal life and business.”

Sales is “in his blood”
“I’ve been in the business of selling since I was 13 – I have gone door-to-door selling Christmas cards and been a delivery boy, convenience store assistant and roadshow promoter. I was intrigued by the idea of facilitating one of the largest investments a person can make when I was introduced to selling houses.”

He absolutely loves being a property agent
“A house is the only product that I have to step into in order to sell it. But things were pretty primitive when I first started out in the industry in 2007–we had to put up listings in newspapers and didn’t have the smartphones we do now.”

He once had $0 in his bank account and three kids to feed
“My first five years as a real estate salesperson was really trying. I didn’t have the right mindset towards customer service. In 2011, I made a mistake that wiped out my bank account. It was a wake- up call.”

His faith changed the way he viewed business
“I became a Christian in 2012, and over time, learnt to stop looking at clients as walking commissions. Every client is someone using hard-earned money to purchase a home.”

He made sure to do things differently with PropertyLimBrothers
“I wanted to try something that wasn’t available in Singapore at that time: videos of home tours that are optimised for social media platforms and smartphones. We currently have more than 900 videos on our Youtube channel.”

Cotton sweater, Asos. Polyester and viscose trousers, Burton Menswear. Watch, Melvin’s own

And that the videos “add value”
“Our videos are aggressively compelling. They are optimised for watching on smartphones. Through them, we help viewers understand the pros and cons of the house through an analysis of the location, pricing and financial breakdown. We also offer solutions for issues they may face with the layout.”

Given his busy schedule, he makes sure to practise time blocking
“I now have four kids–they are 15, 13, 11 and two and I make sure to have protected family time. Monday evenings are date nights with my wife while Friday evenings are family nights with relatives. Sundays are reserved solely for my children. This is the first year in 15 years that I have Sundays off–I used to work 7 days a week.”

He wants PropertyLimBrothers to last a century
“I wouldn’t actually say we have found success. We always tell our team that we’re building a 100-year-old company and we are only four years in. We are in this for the long haul and are willing to keep innovating so we can bring the best value to our clients. In that way, we are just competing against ourselves and trying to be better version of ourselves every day.”

Photography: Veronica Tay
Art direction: Ray Ticsay
Styling: Lauren Alexa
Hair and grooming: Angel Gwee, using Nudestix & Davines; Zoel Tee, using Estee Lauder & Kevin. Murphy

A version of this story first appeared in the November 2021 issue of Her World.