“We’re not defined by what we’ve done but by what we have yet to do.” – Yuja Wang.
These are the wise words of renowned Chinese classical pianist, Yuja Wang, who stars in a short film that’s part of the second rendition of Rimowa’s “Never Still” campaign. This global integrated campaign inaugurated last year.
Directed by Matt Baron, who had worked with various fashion powerhouses like Tommy Hilfiger, Adidas and Moncler, this campaign displays the intimate life of Yuja that’s filled with world tours, challenges and how she overcomes challenges with her independent spirit.
In this video, she pokes fun on her inability to sing. But that is compensated with her remarkable skills on the piano, which has taken her to the world stage. Whenever she travels for a performance, she brings along Rimowa’s new coloured suitcases for its iconic Essential line.
This collection comprises of four bright colourways: saffron yellow, sage, slate and coral. These hues are inspired by specific places from different parts of the world.
For those who’re looking for a new luggage for your next travel (December’s just four months away), it’ll be available in three different sizes — Essential Cabin ($940), Essential Check-in L ($1,220) and Essential Trunk Plus ($1,500) — at Rimowa Mandarin Gallery (#01-11), Marina Bay Sands (#B2M-217/218) and Raffles Hotel (#01-19).
Photos and video: Rimowa