When it comes to colour cosmetics, here’s a makeup maxim well worth memorising: Red is reliably rad.

And in a happy stroke of “luck” (so to speak), red is as universally flattering as it is fortune-bearing for us Asians.

Worn judiciously as an accent colour, a scarlet shade lends an instantly brightening effect to your face. Another great thing about red? It straddles an incredibly versatile yellow-blue spectrum, which in turn affords you an expansive wonderland of warm to cool hues to play around with.

And hey, red signals strength and seduction in equal measure, too. Consider going the whole hog (or it that the whole hue) and do the matchy-matchy thing from head to toe. A Jessica Rabbit red will really pop on your puckers – and play up the soles of your Loubies.

Excited to get pretty and prosperous all at once? If you’re fair with cool blue undertones, select a shade that skews blue – richly pigmented “true” red lippies, for instance, are fabulously flattering for perfectly porcelain complexion. If you’re a bronzed babe with warm undertones, choose a coral or cantaloupe with a glimmer of gold – this will play up the sexy sheen of your tantalising tan, and cancel out the slight green tint of olive brown skin. Easy enough, right?

Oh yeah, one more thing. Fashion folks will be pleased to know that no less august an arbiter of style than Chanel has decreed the tint to be the trend du jour – the colour resides at the very core of the incredibly covetable Chanel Le Rouge collection. Conjured up by Chanel’s global creative director for makeup and colour Lucia Pica, the swanky suite is an opulent ode to ravishing red – with entire #FOTDs being surprisingly easy to execute.

But don’t take it from me. Click “play” on the video if you’re a visual learner you’ll glean a ton of tips and tricks alongside amusing bon mots from Lucia and studiously sullen starlet K-Stew – find out why the insolent ingenue decided to go blonde, as well as how to rock red liner without looking like you’ve just spent an hour huddled in a cubicle bawling your eyes out.      

And yes, you know the drill: Do me a favour by sharing this story with your fellow beauty buddies. Have fun getting into (and not out of) the red!

Want more? Try these eye-opening tips and tricks to pull off the illusion of beautifully big and pretty peepers, and see if your carry-on cosmetics clutch contains these #DieDieMustHave travel beauty essentials. Get your daily dose of beauty at www.herworldplus.com/beauty.