Videographer: ‘Alyaa Iman Imran

Finding the right lip shade with the right finish can sometimes be as tedious as finding the pair of perfect jeans. From ruby to red, corals or pale pink – it is a challenge that spurred the South Korean beauty brand, Etude House, to create a “Colour Factory” where customised and personalised lippies are rolled out so that every woman can find their perfect match.

The concept (that is only available in Etude House Korea and Singapore at the moment) is straightforward. You will first go in for a “consultation” where they map out desired colours, textures and finishes with the help of a colour technician. The colour technician will work with you to determine your skin tone and undertone through a colour draping process (where pieces of coloured fabric are placed against your face) to figure out which colour palette flatters your skin tone.

In addition to giving you advice on the type of lip colour that complements your complexion, the colour technician will also provide you with suggestions on the colour family that will work with your clothing and accessories wardrobe and the hair colours that work with your skin tone. You have to be bare-faced for this process, so keep that in mind if you are going for the consultation.

Once you’ve found the hues that work for your lips and picked out the finish that you want, the mixing process begins using heating and cooling methods in a silver contraption to contour the cosmetic into a lipstick tube. After which, you can choose to engrave your initials or a short phrase on the lipstick case of your choice. The entire process along with consultation will take about an hour.

Along with the “Colour Factory” concept, the interior Etude House Wisma Flagship has also been revamped to look more modern and grown-up with digital interactions like a “Find Your Look” section and “Etude House Signature Looks” where you can watch, learn and get the products to achieve the looks.

Etude House, Wisma Atria, 435 Orchard Road, S238877, 6737 2460

Prices for the “Colour Factory” service starts from $58 ( consultation + 1 lipstick + 1 case)

You can book an appointment for the “Colour Factory” experience on Vaniday and Lazada.