From The Straits Times    |

Now that the new way of life is to mask up every time we leave our homes (and keep that mask on even when we’re in the office), we realise that we need a foundation that can stand up to the stress of mask wearing while ensuring that your complexion stays flawless under it.

Model-actress Fiona Fussi says she knows how important – and challenging – that is. She says: “It’s like finding the perfect partner… The one who will stick with you through thick and thin, will be there for you 24/7 and have you covered – all while giving you enough space to breathe.”

And that’s why the Lancôme Teint Idole Ultra Wear Foundation is going to be your skin’s BBF (Best Base Friend), supporting and seeing you through this post-circuit breaker chapter so that you look flawless all the time.  

So what makes your foundation “life-proof” – and therefore perfect for your life in the new normal?

1. It’s Long-Wearing

From social distancing to remembering not to touch your face, and reminding yourself to wash your hands frequently, there’s enough to worry about in this post-circuit breaker period. Whether your foundation makes it through the day, looking as fresh and flawless as it did in the morning, should not be on your worry list.

2. It’s Doesn’t Rub Off On Your Mask

In addition to keeping your reusable mask germ- and droplet-free, you don’t need the added stress of getting foundation off it every single day. That’s why foundation needs to be transfer-proof, so that what’s on your skin, stays on your skin.

3. It’s Lightweight

To combat shine and sebum, many women tend to pile on foundation and powder, which can result in the complexion looking cakey. All the more now, you don’t want to feel the weight of your foundation on your skin – especially with a mask on. The perfect post-circuit breaker foundation is one that feels like there’s absolutely nothing on your face, yet has your base makeup needs covered.

4. It Is Shine-Free

Singapore is hot and humid 365 days a year, so sweat and shine is something we all have to deal with. And while it’s perfectly normal to perspire, too much of it can wreak havoc on your foundation, causing it to disappear by midday. Your ideal base makeup should help control the excess sheen, so your complexion looks matte all day. And we know how Singapore women love an effortless yet comfortable matte finish.

5. It Lets Your Skin Breathe (And Protects It)

It’s not easy for skin to breathe when half of it is covered up all day. So don’t make it worse by using a foundation that clogs your pores, which can lead to blackheads, whiteheads and blemishes in the long run.

6. It’s Comfortable To Wear

That prickly feeling, that tightness across your cheeks, that pulling sensation on your face? It all means your foundation isn’t comfortable on your skin.

More Reasons To Buy The Lancôme Teint Idole Ultra Wear

Thankfully, the Lancôme Teint Idole Ultra Wear is a liquid foundation that ticks all the above boxes. It promises up to 24 hours of transfer-resistant coverage, ensuring that your complexion looks flawless any time of the day, even behind your mask. 

It contains silica, a mineral that helps absorb excess sebum, and perlite, a mineral that comes from volcanic rock, to keep shine at bay and keep skin looking fresh all day.

Plus, it sits like a second skin and is breathable to give you that real-skin effect. It also requires minimal retouching, so you won’t feel the need to pile on more makeup every time you look in the mirror. 

And thanks to its EternalSoft technology and colour-true NAI pigments, Lancôme Teint Idole Ultra Wear allows you to look like you – but better. 

It has an impressive 30-shade range, so there’s no reason to not find your perfect match. The vast colour palette also means you can find complementary shades to create natural-looking highlights and contours. It’s a complete foundation wardrobe right there.

Try It For Yourself

Receive a complimentary lip lacquer worth $49 when you purchase a Lancôme Teint Idole Ultra Wear foundation. For the first 100 purchases only, while stocks last. Valid from August 7-10, 2020, at Lancôme counters.

Brought To You By Lancôme