Yes, you can colour your hair without damaging it

Fact: Everyone knows that colouring your locks is one of the easiest way to transform your look. 

Unfortunately, colouring your hair can be very damaging. And this is often caused by the hair dye used. 

Most hair dyes used in salons are ammonia-based. This chemical alters your hair’s slightly acidic pH and causes it to become more alkaline, resulting in dry, brittle and dull strands. But that’s not all. Ammonia has also been known to cause allergic reactions, dermatitis and can even trigger respiratory problems. 

Enter Schwarzkopf Professional’s Igora Zero Amm ammonia-free permanent colour. The brand is committed to offering clean, high-performing hair solutions that are nasties-free. 

True-to-tone colour yet gentle on hair

So what makes it so special? 

It’s formulated with a unique phytolipid technology that contains a blend of natural micronised oils (grapeseed and apricot kernel) along with optimised pigment mixes to deliver long-lasting colour. It also coats the hair evenly from root-to-tip so you won’t need to worry about patchiness.

But that’s not all. The formula is also infused with omega 9 unsaturated fatty acids that envelop the hair, supporting its moisture balance from the inside for optimal care.

And more importantly, it does it all without the pungent odour that many ammonia-based hair dyes emit. 

Plus, it even comes with a sustainable packaging – 100 per cent recycled aluminium tube, 100 per cent recycled plastic cap and a minimum 92 per cent recycled paper folding box so it’s gentle to your hair and the environment.

The Igora Zero Amm colour comes in 40 shades, that run the gamut from comforting honey to vibrant red, to help you achieve the hair colour of your dreams. And it doesn’t require a dedicated developer, minimising the damage caused on hair.  

Your new hair colour bestie    

Versatility is key with the Igora Zero Amm line as it allows for improved colour direction, lift (up to three levels), and neutralisation to deliver natural-looking, true-to-tone colour results. 

At the salon, it can be used for various colour, ranging from high lift and refresh where it blends different shades to reliably lighten and tone your mane in one application; to a cool balayage that allows lifted sections to effortlessly blend with the rest of the hair for a face-framing impact and even up to 100 per cent white hair coverage.

At Hairstuff, one of the official Schwarzkopf Professional partner salons, salon director Cejay Siew uses the Igora Zero Amm line to create custom highlights, resulting in a stunning 3D and abstract look.

To achieve this, Siew and his team combine techniques like airtouch, balayage and babylights to meet your needs. 

We’re loving it because… 

''The results were beyond my expectations as I’ve never met a stylist who could give me what I actually wanted – coloured hair with ombre-ash details. I had previously gotten air touch balayage highlights and I have been using colour toning hair masks that stained my hair, which made colour correction even more challenging. 

But thanks to Cejay’s 'rescue mission' – he used a combination of multiple techniques (air touch for the base along with freehand balayage and basic highlights) – I was able to achieve my desired results. 

I left the salon with finely-woven, bleached babylights. He kept my roots natural and my raven mane slowly transitioned into an ashy brown colour towards the ends. Thanks to the care and products used during the entire session, it has been easy maintaining my newly-bleached mane. 

Bonus points for the excellent level and quality of service, as well as the pampering scalp and shoulder massages."

Award: Best Colour Rescue 

Winner: Schwarzkopf Professional Igora Zero AMM (at Hairstuff)

For more information, visit Schwarzkopf Professional partner salons, like Hairstuff, 241 Lavender Street, Tel: 8043-8243