Why content creator Tiara Ong (@tiarabean) thinks Unove Deep Damage Treatment EX rivals more expensive hair treatments

With her signature razor-sharp winged eyeliner, radiant complexion and glossy raven-black hair, beauty creator Tiara Ong (@tiarabean) knows a thing or two about what makes a beauty product worth investing in. It’s no surprise, then, that she’s joining this year’s Her World x Shopee Beauty Awards 2026 judging panel to help uncover the very best in haircare.

The 26-year-old has been creating beauty content for over a decade, having first started blogging in primary school before documenting snippets of her teenage life online in 2011 and 2012.

“I just kept doing what I liked to do, and eventually I was lucky enough to call it my full-time job,” she says.

When it comes to beauty, Tiara isn’t one to chase every viral trend. Instead, she believes in sticking to products that deliver visible results, are backed by honest claims and earn a permanent place in her routine.

Her beauty philosophy? “Do whatever makes you confident and happy.”

Read on as the beauty creator shares her beauty non-negotiables, the affordable haircare brand that surprised her during the awards judging process, and the simple makeup trick she uses to elevate every look.

What’s your beauty superpower?

“Give me makeup and I can transform into a different person.”

What’s one thing you’ll never compromise on in your beauty routine?

“My base prep. If I find something that works, I’ll stick with it.”

What’s your go-to beauty hack?

“I love using a brightening powder—or a matte highlighter—to add dimension to the face and clean up certain areas of my makeup.”

What’s been your favourite beauty discovery from this year’s Beauty Awards?

“I’d say Unove. I’d tried the brand once before for a campaign and thought it was great, but somehow forgot about it. Trying it again during the judging process reminded me that this affordable brand delivers immediate results that some higher-end brands simply can’t.”

In your opinion, what makes a product worthy of winning a Beauty Award?

“Visible results, honest marketing, and being repurchase-worthy.”

Credits:

Cotton blend dress, H&M Collection

Photography: Angela Guo

Art direction: Adeline Eng

Styling: Felix Woei

Hair: Aung Apichai

Makeup: Lasalle Lee