Pandora’s new campaign gets personal with six different women

The Danish jeweller doesn’t just want to be known for its customisable charm bracelets. In fact, it prides itself on spreading the idea of romance – its latest global campaign presents women from all walks of life sharing their thoughts on love and what it means to them.

Coined Pandora Muses, this inaugural campaign features six women from different backgrounds – artist Tasya van Ree, actresses Larsen Thompson and Nathalie Emmanuel, consultant Margaret Zhang, and models Halima Aden and Georgia May Jagger. The candid and intimate testimonial-like video reveals the passions and personalities of these six women.

“Our Pandora Muses represent the duality and diversity within every woman, as well as the values Pandora stands for,” says the label’s global PR director Vita Clausen. “They’re diverse, approachable, inclusive, expressive, stylish, socially and environmentally responsible and, above all else, true to themselves.”

Photos and videos: Pandora

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