From The Straits Times    |

Jean Yip Hairdressing

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Healthy hair is shiny hair. There’s something so alluring about that light-catching sheen. Plus, it also indicates that your hair is in prime health. But sadly, environmental aggressors like UV rays and pollution as well as the frequent use of hot tools can leave your hair looking worse for wear. This is why many turn to either hair gloss or keratin treatments to restore the lustre and vitality of their mane. 

As its name suggests, the former promises shiny, glossy hair and can sometimes be used to refresh your hair colour. The latter not only makes hair look shinier and healthier, but also reduces frizz and improves hair manageability by infusing keratin back into the hair. The downside though is that it can sometimes strip colour from your fresh dye job or make existing hair colour look brassy. 

Here comes the new good news. You no longer need to choose one over the other. 

The Best Of Both Worlds

Credit: Jean Yip Hairdressing

Jean Yip Hairdressing Super Gloss Hair Keratin Treatment not only tames unruly locks but also infuses pigment, toner and colour corrector to revitalise your hair colour and impart that coveted shine.

Its secret? The brainchild of Jean Yip Group’s in-house research and development team, this unique formula features a violet keratin smoothing treatment that tones down unwanted brassiness so you don’t have to worry about your hair colour fading.

But that’s not all. 

This professional hair treatment also provides intensive hydration and nourishment to the hair by filling in the “gaps” in the dry, damaged strands with a special blend of ingredients that include keratin, protein, collagen and botanical extracts. These potent ingredients work together to strengthen, revitalise and repair damaged hair, while reducing frizz at the same time. 

In addition, the formaldehyde-free formulation is also safe for sensitive skin – and free from odour. Unlike other keratin treatments that use formaldehyde, this treatment contains phytantriol to strengthen locks, which won’t cause further damage to your hair health. Plus, the use of panthenol also helps improve hair elasticity and moisture retention. When done consistently, this treatment can prolong your hair colour and condition, with results lasting up to two months. 

The Importance Of Keratin For Hair Health

Credit: Jean Yip Hairdressing

So why is keratin important for our hair health? 

For the uninitiated, keratin is the main structural component of our hair. In fact, an estimated 80 per cent of our hair is made of alpha keratin, a key factor that affects its strength, flexibility and resilience. With constant styling and chemical services, the protein in hair weakens, resulting in dry and dull strands. 

Suitable For All Hair Types 

More importantly, this treatment can be done on all hair types, including coloured or chemically-treated hair. 

During its year-long research and product testing, the group’s R&D team devised different keratin treatment formulations to suit different hair types because they don’t believe in a one-size-fits-all solution. 

We’re Loving It Because… 

“Even though it was only a month after my rebonding treatment, I was still able to do the Super Gloss Hair Keratin treatment as it’s a very mild straightening hair gloss treatment.

I was reassured that it wouldn’t make my hair dry. In fact, my stylist showed me the results on her rebonded hair. This really helped to allay any fears I had. 

My hair was very smooth for a few days, despite multiple washes. My hair usually tends to be dry because of all the chemical treatments I’ve done, but this treatment helped hydrate my locks and made it less frizzy too.”

Award: Best Smoothening Treatment 

Winner: Jean Yip Hairdressing Super Gloss Hair Keratin Treatment, from $399

For more information, visit www.jeanyipgroup.com 

Specially for

Her World Readers

 

Enjoy the award-winning Clear Keratin Smoothing Treatment at a special price of $199 (U.P $299). Book your appointment here. 

Brought to you by Jean Yip Hairdressing