Sublimic marks its 5th anniversary with powerful new brand message

When Shiseido Professional launched its Sublimic range five years ago, it was lauded by women and their hairstylists. After all, not only does Sublimic regenerate the hair and scalp, it’s also suitable for addressing a variety of concerns such as damaged, thinning, unruly or chemically -treated, compromised strands as well as a dry scalp.

The premium hair and scalp care brand delivers a sublime salon experience through personalised care tailored to the condition and needs of each customer’s hair and scalp. The aim of the range is to restart your body’s own ability to regenerate the original state of your hair and scalp. The brand also has the environment in mind, with its eco-friendly refill packaging that has helped reduce its overall use of plastic by 75%.

Regardless of your hair type or concern, there’s a Sublimic product for you. Sublimic Aqua Intensive is for anyone with dry hair or hair that has been weakened from repeated perming and colouring. Use Sublimic Lumiforce if you want a shine after colouring your hair or to retain your gorgeous salon colour, and Sublimic Airy Flow to tame unruly hair.

For advanced care, try Sublimic Adenovital if you’re concerned about thinning and/or hair loss, or just want more strength, resilience and volume in your mane. And if you have a dry, itchy, flaky, oily scalp or if it has an odour, Sublimic Fuente Forte will provide the scalp care you need.

The secret of Sublimic’s success is in its innovative technology. The brand conducted research with cutting-edge technologies that channel the amazing results customers love after use. These include the hair shape care technology that repairs and corrects and smoothes the shape of individual hair strands and the technology that keeps pollen and dust away from the hair and scalp. The brand’s efforts include a mechanism that provides moisture to the scalp and research that uses facial expression analysis technology.

The brand is now celebrating Sublimic’s 5th anniversary with a new logo and visuals. Plus, it has a new brand message – Beauty Powered From Within. Sublimic invites you to unveil your true beauty as it believes that healthy, shiny hair is evidence of the power within.

Its marketing campaign showcases an ingredient that is at the core of the Sublimic range: water. Sublimic has long believed in the importance of water and the fundamental role it plays in achieving luscious locks – and for beauty in general. Therefore, the water motif takes centrestage as it expresses the power of the advanced technology harnessed to enhance the beauty of individuals.

Shiseido Professional is marking Sublimic’s 5th birthday with a pop-up store at Takashimaya Shopping Centre. From now till 20 October at the B1 event space, shoppers have access to exclusive deals as well as gifts with purchase. Don’t miss Sublimic’s 5th anniversary advent calendar, which consists of five travel-sized Sublimic bestsellers. There’s also a lucky draw for more prizes!

Drop by the pop-up store for a complimentary scalp and hair consultation with Shiseido Professional’s experts, in collaboration with Shunji Matsuo.