Skincare you can eat? Inside Shiseido’s new gut-boosting probiotic powder

Gone are the days when anti-ageing skincare was all the rage. The focus has since shifted to slow ageing – a concept that’s been gaining traction, especially among the younger generation in South Korea. Rather than chasing wrinkle-free perfection, slow ageing is about embracing the natural ageing process while adopting healthier habits to delay its visible effects. This includes mindful lifestyle changes such as reducing sugar, refined carbohydrates, and red meat, as well as placing equal importance on both inner and outer wellbeing.

One beauty brand that shares this holistic perspective is Shiseido. Through its research, Shiseido has found that increasing the presence of Memory T cells—an essential part of the immune system—can help strengthen the skin’s defences. These cells not only boost immunity but also assist in eliminating aged skin cells and slowing the formation of new ones, leading to healthier, more youthful-looking skin.

To support skin wellness from both inside and out, Shiseido has developed two complementary innovations. The latest iteration of its Ultimune Power Infusing Serum is powered by the brand’s patented Power Fermented Camellia+ technology, which activates Memory T cells to enhance the skin’s natural renewal process. Over time, this helps build resilience, improve texture, and restore a radiant glow.

But skin health doesn’t stop at the surface. As nearly 70 per cent of the body’s immune cells reside in the gut, maintaining intestinal health plays a vital role in supporting skin from within. That’s where the new Shiseido Ultimune Probiotic Powder comes in. Formulated with one billion live Bifidobacterium BB-12, this ultra-fine powder is designed to reach the intestines alive, improving gut health and digestion. Enriched with antioxidant-rich Asama Berry and Amla Fruit, it also supports collagen production and boosts blood circulation, key factors in maintaining skin clarity and vitality.

Together, these two Ultimune formulas embody Shiseido’s belief that true beauty comes from a synergy of inner and outer care. By strengthening the body’s natural defences and nourishing the skin at every level, they offer a powerful and modern approach to slow ageing, one that prioritises long-term health, radiance, and resilience.