Shop these exclusive Lunar New Year pieces from your favourite luxury labels

As we welcome the Year of the Snake, luxury fashion houses are transforming this ancient symbol of wisdom and grace into contemporary masterpieces. From subtle scale patterns to striking snake emblems, each piece captures the essence of transformation and renewal that defines this auspicious season. The result is a harmonious blend of cultural heritage and innovative design that brings fresh sophistication to celebratory dressing.

Fendi

Fendi Eyes, a playful, bold and iconic motif makes a striking comeback for this Lunar New Year. First debuting in 2014, the iconic motif makes a striking comeback this Lunar New year, adorned on the house’s iconic Mini Peekaboo and baguette bags, as well as other accessories.

Cheng Xiao for Fendi 2025

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Loewe

Partnering with various renowned Chinese masters, in order to honor Chinese craft to celebrate the New year; an annual Loewe tradition. For the Year of the Snake, the brand has decided to partner with Master Xiong Songtao, featuring cloisonné artistry across bags, jewelry and accessories, incorporating snake and cloud motifs throughout the designs.

Loewe LNY 2025

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Mini Puzzle Edge Bag

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Longchamp

Longchamp’s Spring/Summer 2025 Think Pink! collection celebrates pink in all its nuances - from soft ballerina hues to bold fuchsia. Featuring signature pieces like Le Roseau and Le Pliage Xtra bags, along with ready-to-wear that ranges from daytime comfort to dramatic evening pieces. - perfect to usher the New year in.

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Kenzo

Taking inspiration from the Snake and the Golden Boke Flower, Kenzo has created a collection that blends traditional Lunar New year elements with the House’s modern design codes.

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Moschino

Drawing inspiration from a painting created by Franco Moschino in the late 80’s where a stuffed 3D snake framed the picture, an apt adaptation by Creative director Adrian Appiolaza, features reimagined iconic symbols such as the peace motif and question mark.

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Tom Ford

Steering away from festive reds and snakes, Tom Ford’s Chinese New Year 2025 collection takes a more reserved yet elegant approach, featuring an ivory men’s polo shirt with mother-of-pearl buttons and a women’s knit tank top with cardigan set adorned with metallic buttons, both crafted in cashmere and silk with gold embroidered logos.

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Miu Miu

Miu Miu’s Chinese New Year 2025 campaign features a whimsical short film “The Encounter” directed by Shujun Wei, starring brand ambassadors Liu Haocun and Zhao Jinmai in a Beijing tea house, alongside a festive collection spanning preppy sweaters, denim, exclusive handbags, and lucky red accessories, with special serpentine-themed elements celebrating the Year of the Snake.

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Tommy Hilfiger

Tommy Hilfiger’s Lunar New Year campaign stars Jisoo at an arcade claw machine, wearing signature pieces from the collection which features classic styles reimagined in lucky red, with special knotted logo treatments across bombers and knits.

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Chloé

Chloé’s Year of the Snake capsule collection pays homage to Karl Lagerfeld’s 1969 snake designs while introducing new pieces in festive red and black, featuring the Bracelet Hobo and Camera Bag in Red Flame, alongside Spring 2025’s key footwear launches - complemented by snake-themed accessories throughout.

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Tod’s

For Lunar New year 2025, Tod’s collection features signature house designs, presented in an auspicious colour that honours the spirit of the new year. Staying true to its heritage, but with a slight touch of red.

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& Other Stories

A curated capsule wardrobe collection, featuring playful, fun pieces to usher in the New year. Satin dresses, floral and bow decor on blouses and bags, this collection seamlessly incorporate festive charm into everyday wear.

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Coach

Ready-to-wear pieces in Coach script, in a serpentine twist, along with leather goods featuring similar snake hardware. Along with auspicious hues of red and metallic gold to usher in the Lunar New year.

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