This new store at Mandarin Gallery lets you customise your own pair of stylish sandals

Founded in Singapore, JaeDals is a socially conscious footwear brand that blends playful, fashion-forward design with everyday comfort. Known for its lightweight sandals with arch support and eco-friendly materials, the label is equally defined by its mission to empower disadvantaged women through meaningful work opportunities.

Opening the Mandarin Gallery store was a milestone for Maggie and her team. The space is designed to be interactive and inviting, offering customers the chance to play with styles, learn about JaeDals’ social initiatives, and even customise their own pairs. It’s a place where fashion meets experience, bringing the brand’s ethos of comfort and creativity to life.

Design that balances style and comfort

At the heart of JaeDals is a design philosophy that never sacrifices comfort for style. JaeDals are built with arch support, anti-slip recycled EVA soles, and adjustable straps for the perfect fit, then elevated with playful fabrics, colours, and textures. The result is footwear that is as versatile as it is comfortable, perfect for city strolls, or dressing up for dinner.

Personalisation takes centre stage

A highlight of the flagship is the DIY JaeDals Jammies Experience, a first-of-its-kind custom sandal bar. Drawing feedback from customers, the Jammies Experience allows shoppers to personalise their sandals with playful stick-on add-ons.

Maggie wanted to create a platform that celebrates individuality, allowing people to design their JaeDals to match their mood, personality, travels, or even their kids. For her, it’s about making fashion personal and letting each pair of sandals tell a story, hence the brand’s signature question: What’s your jam?

A brand with purpose

Social impact remains central to JaeDals’ identity. From the beginning, the brand has partnered with low-income and incarcerated women, providing skills, tools, and flexible work so they can support their families. “It’s not charity - it’s empowerment,” Maggie shares.

Each pair of JaeDals tells a story of comfort, creativity, and opportunity, shaping how customers experience the brand and helping it grow meaningfully.

Family-friendly fun

The flagship also introduces kids’ sizing for the first time, extending the comfort and creativity of JaeDals to little ones. Many mothers had shared that they wished they could twin with their kids, which sparked the brand’s lightbulb moment. Families can now sit side by side at the sandal bar and customise their pairs together, turning a shopping trip into a creative bonding experience.

Looking ahead

Maggie is excited about the brand’s next chapter: new sustainable materials, fresh silhouettes, and accessories launching in November. More than products, she’s driven by the vision of growing the Jae-walkers community globally, with sandals that carry stories of comfort, creativity, and social good wherever they go. However, what excites her most is building the Jae-walkers community globally.

At the same time, JaeDals aims to deepen its social mission, equipping more women with skills and meaningful work. “The most fulfilling part of growth is the ripple effect of empowerment,” says Maggie.

Join the Jammies Experience

As part of Singapore Design Week 2025, JaeDals invites shoppers to slow down and get hands-on at their custom sandal bar. The DIY JaeDals Jammies Experience runs from 11 to 21 September 2025 at the flagship store. Tickets are $99 for adults and $79 for kids, each including a set of Jammies patches for customising your sandals.

JaeDals is located at Mandarin Gallery, 333A Orchard Road, #02-29, Singapore 238897