Longchamp’s My Pliage pop-up has landed in Singapore

Originally inspired by the Japanese art of origami, Longchamp’s iconic Le Pliage bag was designed by Philippe Cassegrain in 1993 and has since become a signature of the Maison. Known for its distinctive foldable design, the bag combines both style and practicality, making it a timeless staple for everyday use.

Just ahead of the festive season, Longchamp is bringing its My Pliage Personalisation Pop-Up to Raffles City Singapore, where customers can design their very own bag with a range of customisable details. Running from 21 October to 18 November 2026, Singapore is one of only five destinations across Asia-Pacific to host the pop-up, giving shoppers a chance to put their own personal touch on the Maison’s iconic design.

To celebrate the launch of the pop-up, local celebrities and friends of the Maison, including Joanne Peh, Qi Yuwu, Rebecca Lim, Chantalle Ng, Denise Camillia Tan, He Ying Ying, David Eung Hao and Kevin Tan, gathered for the occasion.

Craft your own My Pliage

Bringing Longchamp’s longstanding online personalisation service into an immersive, in-store experience, My Pliage lets customers put their own spin on the Maison’s iconic Le Pliage bag. From choosing their preferred colours and patterns to adding personalised lettering, shoppers can customise the details to create a bag that is uniquely theirs.

Customers can choose from seven bag styles, including travel bags, totes, laptop cases and coin purses, before customising their designs to suit their personal tastes. From selecting one of up to 16 body colours to adding personalised lettering, leather details and hardware finishes, shoppers can tailor their bags down to the finer details using an interactive digital kiosk.

The personalisation experience is guided by Longchamp advisors, whom customers can turn to for design inspiration and advice as they explore their creativity and bring their ideas to life. With so many details to choose from, the final design is one that feels entirely their own.

And that’s not all. If you’re planning to design a Le Pliage bag as a gift for someone special, you can even add a personal message, name, initials or meaningful date to make it extra special. These personalised details offer a thoughtful touch that makes the bag all the more meaningful to both the giver and recipient.

Once the design is complete, each My Pliage bag is handcrafted to order at Longchamp’s atelier in Segré, France, where the Maison’s longstanding craftsmanship brings each creation to life. The finished bag will then be delivered directly to the customer’s doorstep in approximately six to eight weeks.

For those who are mindful of their environmental footprint, each bag is made using 100% recycled polyester and eco-conscious sublimation printing techniques.

Just in time for the festive season, Longchamp brings together personality, elegance and a personal touch, allowing you to create a piece that is uniquely yours, whether it’s a treat for yourself or a thoughtful gift for someone else.

Longchamp’s My Pliage pop-up runs from now to 18 November 2026, at Level 1 of Raffles City Singapore from 10am to 10pm daily. Find out more via Longchamp’s website.