“I’ve always been cautious about treatments that create unnatural changes”: Lee Min Ho on loving a natural look, and Jun Ji Hyun on embracing inner confidence

In an age where every scroll presents a new standard of perfection, the pressure to look flawless can feel relentless. But for Korean stars and brand ambassadors Lee Min Ho and Jun Ji Hyun, beauty isn’t about radical transformation but staying true to yourself. At the recent launch of Ultherapy PRIME® in Seoul (11 July), both actors shared how their personal philosophies on beauty have evolved alongside a growing global movement toward hyper-personalised, natural-looking treatments.

As the latest innovation from Merz Aesthetics, Ultherapy PRIME® is reshaping the aesthetic landscape with its unique approach: using real-time visualisation to customise each session based on an individual’s skin composition. It’s not about drastic changes, but meaningful, visible results that feel aligned with who you are.

“Over the past three years, Ultherapy PRIME® has given me a lot of energy,” Lee Min Ho shared.

“We live in a time where every individual is, in a way, their own brand. The way you care for yourself has become more important than ever. That’s why I appreciate Ultherapy PRIME®. It places real emphasis on self-care, but in the most natural and authentic way,” he added.

Despite being in the public eye, Lee revealed his preference for subtlety. His approach to skincare reflects a deep respect for the natural ageing process and personal integrity.

“I do Ultherapy PRIME® twice a year. I’ve always been cautious about treatments that create unnatural changes, including lasers but this has become the most important part of my skincare routine.”

His routine is refreshingly simple: twice-yearly Ultherapy PRIME® sessions, complemented by daily sheet masks and a strong focus on stress management.

“Everyone has their own charm, and I think that shines through best when you’re being your true self. As I get older, I don’t see change as a negative. Every age brings its own energy and charisma.”

For Jun Ji Hyun, beauty starts from within. Known for her luminous skin and effortless elegance, she sees self-care as a full-body philosophy—one rooted in balance, intention, and self-respect.

“I deeply resonate with Ultherapy PRIME®’s message of embracing your true self and growing confidently from within,” she said. “That direction is truly inspiring to me.”

Her approach to wellness is holistic: a clean diet, regular exercise, and prioritising both mental and emotional well-being.

“Only when I honour both inner well-being and outer care as one journey can I feel fully in harmony with myself.”

She also applauds how Ultherapy PRIME® supports a personalised experience that evolves with you.

“Ultherapy PRIME® empowers each person to take control of their own journey with personalised lifting options. It encourages more proactive self-care, helping people of all ages maintain their most natural beauty and confidence.”

The event and the sharings from these two megastars reinforced findings from Merz Aesthetics’ recent APAC survey, which showed that 94% of consumers prefer personalised skin lifting and tightening treatments over one-size-fits-all solutions. In fact, 80% said they would pay a premium for that level of individualisation.

As Jun Ji Hyun wisely noted: “For me, staying true to my own path and embracing it with confidence is the key to defining my own sense of beauty.”