Hello Kitty celebrates turning 50 with these super cute collaborations

GCDS

Credit: GCDS

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When it launched: At Milan Fashion Week recently in February

What’s cool about it: This isn’t the first time Giuliano and Giordano Calza of the Italian label GCDS have turned to Hello Kitty for a series of ongoing collaborations, dating back as early as 2017, but its appearance on the runway was still a surprise for many. A masterclass in subtlety, GCDS unveiled its Fall/Winter 2024 collection with a playful twist. Just zoom in on the details to take note of the fictional character on metal bra cups (main picture on the top of the page) and floral accessories. For those looking for something more immediate, the GCDS for Spring/Summer 2024 also features a Hello Kitty tie-up that includes items like a Hello Kitty crochet bikini (pictured).

Where to get it: The Spring/Summer 2024 collection is available via the brand’s e-shop while the  Fall/Winter 2024 season drops in the second half of the year

Uniqlo

Credit: Uniqlo

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When it is launching: The Uniqlo celebration celebrating Hello Kitty’s 50th anniversary will be available on March 25

What’s cool about it: Forget the classic pink, Uniqlo adds Hello Kitty across a selection of T-shirts and pyjama pants in retro hues of lavender, sky blue, grey, and gradient shades. The pyjama pants see patterns like pinstripes and subtle motifs of Hello Kitty, while other characters like Cinnamoroll, Kuromi, and My Melody make their way across the collection as well.

Where to get it: Available online and in stores at Uniqlo

Crocs

Credit: Crocs

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When it launched: January 2024

What’s cool about it: Hello Kitty Jibbitz? Say less. For the 50th anniversary of Hello Kitty, the footwear brand updates its classic clog silhouette and the fashionable Siren platform mule. With blue and red details striped over the soles, decal character motifs, and the iconic red bow. If you weren’t a believer in the Crocs revival movement, there’s no escaping now.

Where to get it: Available at Crocs stores

Casio

Credit: Casio

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When it launched: January 2024

What’s cool about it:Minimalism meets kitsch haven as the BGD-565, a classic first-generation Baby-G model, adopts the white, red, and blue colors of Hello Kitty. The beauty of this collaboration lies in its details – precisely 50 details. The die-cut ribbon detail on the white band loop adds a touch of whimsy; the watch face comes to life as Hello Kitty’s face lights up when activated, the dial showcases the iconic ribbon motif, and even the case back is engraved with an original Hello Kitty design.

Where to get it: Available at Casio stores

Adidas

Credit: Adidas

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When it launched: January 2024

What’s cool about it: The Adidas Adilette Slides may have made their debut back in the 1970s but they’re getting a cute and plush update now — complete with a bow. Plus, the slides come in a box that includes Hello Kitty and friends like My Melody, Keropi, Kuromi, Pompompurin, and more.

Where to get it: Available only in Japan (so you know where to make a pit stop if you’re venturing out in the country)

The Creme Shop

Credit: The Creme Shop

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When it launched: January 2024

What’s cool about it: The case alone is reason enough to prompt us to hit “add to cart.” Part compact mirror and part creamy blush, this sheer balm adds a dewy dose of color for naturally rosy cheeks. Available in three kawaii shades of Peach Pouf, Strawberry Milk, and Berry Cute.

Where to get it: Available at The Creme Shop

Acmd De La Vie

Credit: Acme de la Vie

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When it launched: December 2023

What’s cool about it: Often recognised by four letters, ADLV, Korean streetwear brand Acme de la Vie has extended its global influence with its signature unisex comfort and cosy silhouettes. This time, the collaboration with Sanrio’s Hello Kitty introduces a series of Y2K nostalgic wears — from a Y2K-approved baby tee to a knit bag featuring the iconic figure.

Where to get it: Available at the brand’s e-commerce site

This article was originally published in Female.