The Ha Sisters share their take on beauty, trends, and sisterhood

They’ve taken over your TikTok feed and now Orchard Central. We caught up with Evelyn, Erica, and Emily at Beauty Bakery’s Singapore debut to talk bad brows, K-beauty and getting ready in a pinch

Credit: Beauty Bakery
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It’s barely five minutes since the Ha Sisters stepped into the Beauty Bakery pop-up at Orchard Central, but the message is loud and clear: these girls are internet royalty.

Earlier today (June 29), the space was abuzz with Gen Z fans queuing for selfies, excitedly declaring their love for Evelyn, Erica, and Emily, and gushing about how they “love their videos.”

The NYC-based trio best known for their unfiltered sister dynamic and enviable style are in town for a very good reason: they’ve curated the debut edition of Beauty Bakery, a five K-beauty pop-up running till July 1.

Think cult-fave brands like dear, Klairs, rom&nd, Isntree, and Abib, all packaged like pastries and bundled into an ultra-giftable $55 deal: five full-sized products, handpicked by you.

We sat down with the sisters for a rapid-fire round on emergency glam, beauty trends, and the chaos of sharing products (and a bathroom) with two other beauty obsessives.

What’s one beauty mistake you’ve made? 

1/5

Evelyn: “I used to put toothpaste on my pimples.”

Erica: “I had a really bad eyebrow phase. I was trying to get that super high arch, but Asian brows just don’t do that. Lesson learned.” 

Emily: “ I haven’t really done anything because I learn from their mistakes” (laughs)

Who’s most likely to steal someone else’s beauty stash?

2/5


Erica: “If you’re an OG follower, you already know. Evelyn and Emily always steal my stuff.”

Emily: “That’s true. I didn’t even pack skincare this trip because I knew she would. I just use Erica’s.”

Who takes the longest to get ready?

3/5

Emily: “Definitely Evelyn.”

Evelyn: “I like to take my time. Getting ready is the best part!”

One K-beauty trend you love and one that’s past its prime?

4/5

Erica: “We love aegyo-sal. Just a little brown eyeshadow or glitter to accentuate that cute under-eye puff.”

Emily: “It makes your eyes look cutesy and demure.”

Evelyn: “As for trends to move on from... the over-brightening or extreme whitening effect. It can make you look a bit washed out.”

Erica: “Also, the blurred lip line. On me, it looks like I just made out with someone.”

What is your five-minute emergency glam plan?

5/5

Evelyn: “Concealer, contour, blush, lip gloss. Done.”

Emily: “Concealer, blush, a little contour. Maybe curl the lashes, but no mascara. And powder because I refuse to be oily.”

Erica: “Concealer, bronzer, nose contour, blush and lipstick.

Beauty Bakery pop-up is located at level one of Orchard Central.

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