Mango: How it got its groove again (aka why we love it so much this year)

Photo: Instagram / Mango

No one wants to be irrelevant - especially if you are a high street label. Because if you are not in the business of attracting the masses with accessible prices, then what’s your business?

Photo: Instagram / Mango

Mango knows that. That’s why, after seasons of been-there-done-that fashion, it got back its former product design manager, Justicia Ruano (she left in 2006 after 12 years at the label), to get back in form with a knock-it-out-of-the-park S/S’18. And now, a solid F/W.

Photo: Instagram / Mango

How much is it back in form? In Ruano’s words, it’s now about “timeless garments that are less based on big trends, which will only last a couple of months”. Translation: Go to Mango not for disposables but for updated classics worth championing.

This story first appeared in the August 2018 issue of Her World.

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