Coach reintroduces its '90s swinger bag in its holiday campaign starring Paris Hilton

It's no secret that shoulder bags and smaller totes have risen in popularity in the last couple of months, and for good reason. With the slew of nostalgic iterations on their way to becoming our closet staples, Coach has just released their latest Coach Swinger as part of their holiday campaign in monogrammed canvas or in coloured leather versions.

We like that Coach has kept the design of the Swinger ($495) pretty clean-cut – with only a tab featuring the house’s signature turnlock being the main design element.

The campaign for the Swinger is next-level though: Coach enlisted early Aughts queen Paris Hilton because who’s better to embody the nostalgic design of the bag?

Alongside Hilton, singer Kim Petras and Internet comedian Rickey Thompson star in a cute 30-second film that’s giving us major feel-good flashbacks of early ’00s mainstays such as group chats on messenger, glittery OTT fonts and flip phones. Catch the film below.

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Coach Swinger jacquard and leather shoulder bag with crystals, $495

Credit: Coach

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Coach Swinger jacquard and leather shoulder bag, $495

Credit: Coach

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Coach Swinger jacquard and leather shoulder bag, $495

Credit: Coach

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Coach Swinger leather shoulder bag, $495

Credit: Coach

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Coach Swinger nylon and leather shoulder bag, $475

Credit: Coach

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Coach Swinger leather shoulder bag, $495

Credit: Coach

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This article was first published in Female.