Thomas Sabo throws charm party and here’s what went down

Thomas Sabo Generation Charm Club launch party

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Thomas Sabo recently launched Generation Charm Club (GCC) collection and to celebrate with a big bang, they threw a charm party.

 

Event held at The Black Swan

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Held at the The Black Swan in the central business district on March 2, the after-party started around 7pm when the facade of the heritage building was lit up with the brand’s logo and the restaurant was filled with DJ beats - there was no way passers-by wouldn’t have known something big was brewing in there. 

New Generation Charm Club

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Thomas Sabo wanted to make that much of an impression - afterall, Generation Charm Club collection is bigger and better. 

More to charm collecting

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In 2006, when the German brand launched its popular Charm Club, charm collecting was limited to simple concept of charms on bracelets.

 

New Generation Charm Club collection

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Today, with Generation Charm Club (Charm Club 2.0), the collection has over 200 charms and there are at least 10 new designs of necklace chains and chokers, and bracelets to make accessorising with charms that much more fun and interesting.

From L to R: Jayne Tham, Joanna Lim, Daryl Aiden Yow & Fiona Fussi

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Thomas Sabo’s very own ambassadors for this new collection - celebrity model Fiona Fussi, photographer Daryl Aiden Yow, YouTuber Joanna Lim and marketing manager and influencer Jayne Tham - showed up that evening looking fabulous with the German jeweller’s accessories, showing us all how to work the new and improved collection. 



 

Kelly Poon

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Other familiar faces include Kelly Poon, Calvert Tay, Edwin Goh and Tay Ying, some of whom were also spotted wearing Thomas Sabo.