Spice up your holiday 'fits with this season's hottest prints

Make a mark with these summer season motifs

Chanel
Chanel
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Wearing prints on holiday is like infusing your wardrobe with the excitement of your getaway. They're a vibrant canvas of adventure, echoing the spirit of exploration. Just as you discover new places, prints let you explore new aspects of your style, and help you to express a unique personality.

Beyond fashion, prints become tangible memories – a floral dress reminiscent of a botanical garden or tribal patterns reflecting cultural encounters. Here are some of the best prints from our favourite fashion brands.

Credit: Cos
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The brand: The H&M‐owned Cos – loved by graphic designer types for its high‐quality, Scandi‐minimalist staples

The print: Gossamer florals specially created by the Manchester‐based multidisciplinary artist Stephen Doherty using his signature ink‐and‐water technique

Find it on: A limited‐edition 17‐piece capsule comprising of classic Cos silhouettes (think the brand’s popular oversized shirts and matching pants), boxy cropped tops, leather mules and silk scarves (above, left)

Credit: Chanel
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The brand: Chanel

The print: Stylised hibiscus blooms unique to the 2022/23 Metiers d’Art Chanel‐Dakar collection – the vivacious, bell‐shaped flower is the base ingredient in bissap, a traditional Senegalese drink

Find it on: Bags such as the resort‐chic Deauville tote (above, left) complete with the label’s name and logo in hand‐embroidered wooden beads, silk scarves, and breezy dresses and separates – choose from a green/pink/ecru or mauve/pink/black colourway







Credit: Hermes
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The brand: Hermes

The print: The adorable, wide‐eyed fish is the work of the Henan‐born, Helsinki‐based artist Tong Ren – known for his simple yet sophisticated, colour‐ and detail‐rich drawings – and dubbed Poisson Natte. It’s meant to be a magical fish that evokes a sense of joy and freedom – what the sea represents for Tong.

Find it on:It’s a part of the French luxury maison’s 2023 Beach collection and turn up on the likes of travel pouches, beach towels (above, left) and beach mats and cushions.

Credit: Hermes
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The brand: Hermes

The print: The lively octopus motif is named Poulpe Fiction (geddit?) and designed by the Parisian painter/illustrator Matthieu Cosse to look as if the eight‐legged creature is dancing to Baccara’s ‘Yes Sir, I Can Boogie’.

Find it on: Similar to the Poulpe Fiction print (in slide three), this aquatic motif is part of the French luxury maison’s 2023 Beach collection

Credit: Dior
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The brand: Dior

The print: The label’s signature Toile de Jouy Sauvage pattern featuring a luxurious menagerie of tigers, monkeys and reptiles, now updated for the see‐and‐be‐seen‐in Dioriviera capsule collection in denim blue or pink‐and‐grey

Find it on: An exhaustive line‐up of vacay‐ready essentials spanning tees, ponchos, shorts and shirt dresses to swimsuits, scarves, espadrilles and, of course, the Lady Dior and Dior Book Tote bags

The brand: Celine

The print: One of the prettiest renditions of the label’s classic bandana print – invigorated for the Plein Soleil collection in this pleasing straw yellow with blue and red paisley patterns

Find it on: A silk twill bandana (above, left), as well as a matching oversized shirt and boxer‐style shorts – pyjama chic at its coolest

This article is adapted from a story that first appeared in the July 2023 Graphic Design Edition of FEMALE 

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