‘Peach Fuzz’: Pantone introduces new colour of the year for 2024

2022 saw the reign of Very Peri, while this year dazzled in the vibrant hues of Viva Magenta. However, this time around, for 2024, the Pantone Colour Institute is shaking things up with a burst of brightness. Enter: Peach Fuzz.

What is Peach Fuzz?

Subtly sensual, PANTONE 13-1023 Peach Fuzz emerges as a heartfelt peach hue, inviting us into a world of kindness and tenderness. This warm and cosy shade transcends mere aesthetics – symbolising a deeper desire for togetherness, community, and collaboration. It communicates a message of caring and sharing, urging us to bask in the sanctuary of a moment of stillness, highlighting a fresh approach to newfound softness for the year ahead.

Boasting a hue that blends pink and orange, PANTONE 13-1023 Peach Fuzz isn't just a colour but it’s seen as an inspiration for belonging, recalibration, and nurturing. This appealing peach hue offers an opportunity for growth and healing, creating an atmosphere of calm that allows us to be, feel, and flourish.

Beyond being an idea, PANTONE 13-1023 Peach Fuzz is a feeling—a sensory experience that brings forth the comforting presence of tactility and cocooned warmth. Sensitive yet sweet and airy, it introduces a new modernity to our aesthetic sensibilities.

How does Pantone select the Colour of the Year? 

Now you might be wondering how Pantone selects the Colour of the Year, considering how vast the colour spectrum can be. Well, since its inception in 1999, of which the first Colour of the Year was chosen (specifically, PANTONE 15-4020 Cerulean Blue), the programme has become a trusted source of inspiration, significantly shaping product development and influencing purchasing decisions across diverse industries and global markets.

Led by a team of global colour experts from the Pantone Colour Institute, the annual selection process for the Pantone Colour of the Year is a meticulous endeavour. Here, the team draws inspiration from exploring different parts of the world of which their search even spans the realms of the entertainment industry, including films in production, as well as travelling art collections and the works of new and influential artists.

But that’s not all, the team also takes into account socio-economic conditions, as well as the impact of new technologies, materials, textures, and effects on colour trends as well.

In essence, every facet of our culture throughout the year plays a role in shaping the Pantone Colour of the Year selections. The significance of each source, however, varies annually, but this also reflects the ever-changing cultural landscape.