Photo: Longchamp
Love both streetwear, and the timelessness of a storied French fashion brand like Longchamp? Then pay close attention to the upcoming and limited edition Longchamp by Shayne Oliver capsule collection. Designer Shayne Oliver, founder of the NY-based men’s cult streetwear label Hood By Air, has joined forces with the Parisian luxury fashion house and designed a capsule of travel gear and ready-to-wear in the familiar shapes of Longchamp (think: the Le Pliage), wrapped in the fresh and unapologetically street POV of Shayne Oliver.
Photo: Longchamp
Key graphics used include the “Hiatus” logo, appearing on one side of Longchamp’s iconic Le Pliage, which has also been updated with dramatically elongated handles. “This came from the idea of having a bag that was more personal and having one bag that was more business,” explains Oliver. “The Hiatus side is meant for having fun and the other is more business. I was trying to make the Le Pliage consistent with this idea of the new world.”
Photo: Longchamp
Longchamp’s own graphic, the words “Longchamp Paris, Marque Deposee – Made in France”, originally hidden within the brand’s bags, have also been blown up and proudly plastered across t-shirts and garment bags by Oliver.
Photo: Longchamp
Oliver shows one of the ways to wear the sling bag.
Oliver has described multi-functionality as part of his design ethos for this collab – “the collection is made to be used in multiple ways… this multi-functionality is how I like to live my life” – and this feature is perhaps most strongly demonstrated in the collection’s sling bag, which doubles as an arm sling if needed. “A lot of things that were happening to me at the time involved healing, including physically being injured. We used the idea of an arm sling, like a sling you use when you are healing yourself, and turned it into a bag but it can still be used both ways,” he says.
In addition to the classic black and red, a fresh baby pink rounds up the three key colours of the collection, which will be available at Longchamp’s Paragon boutique from 11-31 May. Bags and accessories are priced between $165 to $965, while ready-to-wear and shoes are priced between $435 to $1,950.