From The Straits Times    |


We are gleefully riding the crest of the K-wave and are happy to report that the hottest new influencers are undoubtedly from South Korea. From models to Youtubers, here are 5 Korean fashion stars, each rocking their distinctive style that you can take inspiration from. Effortlessly steal their looks by following our handy shopping guide as well!


Irene Kim


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Who: With more than a million followers, Korean-American model Irene Kim is one of the hottest faces in fashion. She’s appeared on the runways of Seoul Fashion Week and was here in Singapore to walk for Exhibit during Fashion Week last year. With her brightly coloured hair and sick sense of style, her Instagram account provides a daily dose of delight.

Steal her look: Irene is often seen in cold-shoulder and off-shoulder pieces with details like prints and ruffles.

Cropped one-shoulder lace top by Dundas, £560 (S$1,004), via Net-a-Porter

Floral printed silk blend one-shoulder top by Preen by Thornton Bregazzi, £595 (S$1,066), via Net-a-Porter

Polka-dotted one-shoulder ruffled top by Self-Portrait, £245 (S$439), via Net-a-Porter


Lee Ho-Jung


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Who: Lee Ho-Jung has starred in Zico’s music videos, and modeled alongside him in fashion campaigns for Polham, a Korean winter wear label. She’s even appeared in K-drama, Scarlet Heart Ryeo. Next up for Lee: International fame?

Steal her look: She’s so gorgeous she doesn’t need much to shine. And so, she’s often seen in simple and understated pieces like T-shirts and denim co-ords.

Oversized denim jacket by MM6 Maison Margiela, £345 (S$618), via Net-a-Porter

Striped cotton long sleeve top by A.P.C., £100 (S$179), via Net-a-Porter

High-rise flared jeans by Khaite, £310 (S$555), via Net-a-Porter




Yoni Pai


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Who: She’s one half of the design label, Steve J & Yoni P, launched in 2006, and her style is exactly what you can expect from Hallyu fashion. Think clothes in bright pastels and quirky cuts that are experimental and cool.

Steal her look: The girl loves yellow, and we too adore everything marigold-hued. Her outfit above of a T-shirt, cream pencil skirt and burgundy boots is a classic way to pull off contrasting colour tones while looking totally put-together.

Printed linen short-sleeve shirt by Loewe, £325 (S$582), via Net-a-Porter

Faux leather pencil skirt with front slit by Alexachung, £325 (S$582), via Net-a-Porter

Leather knee high boots by Gianvito Rossi, £1,110 (S$1,989), via Net-a-Porter


Park Soo Joo


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Who: Model Park Soo Joo has graced the runways of Chanel and Balmain, and was also named as a L’Oréal ambassador in 2015. She’s always got striking hair — pastel pink hair or pale blonde, and has been seen on covers for the likes of Allure and Vogue — which explains why she has over 500k followers on Instagram.

Steal her look: Her envious long limbs can pull off off any style, but she favours slip dress, even attending the CFDA Awards in a slip of pastel pink.

Polka-dotted chiffon slip dress by Self-Portrait, £330 (S$591), via Net-a-Porter

Satin crepe slip dress by Victoria Beckham, £1,450 (S$2,597), via Net-a-Porter

Silk satin slip dress by Nili Lotan, £645 (S$1,155), via Net-a-Porter


Qjin & Qwon


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A post shared by Qjin & Qwon: 규진 & 규원 (@q2han) on


Who: Twin sisters Qjin & Qwon are fashion YouTubers who run the channel Q2han. They refer to themselves as QQ (too cute!), while their loyal fan base of around 350,000 subscribers are Qtees. These twins are best known for their style vlogs and DIY fashion tutorials — the reason why they have garnered more than 24 million views since they started the channel in 2011.

Steal their look: Though they are often in edgy garments, they aren’t afraid to look feminine, like in floral maxi granny dresses. They make it all very trendy, pairing these with sneakers, slides and purses.

Ruffled silk maxi dress by Alice + Olivia, £1,385 (S$2,479), via Net-a-Porter

Asymmetrical silk blend wrap dress by Ganni, £490 (S$877), via Net-a-Porter

Floral printed silk crepe maxi dress by Rixo London, £295 (S$528), via Net-a-Porter