The puffy trend is fashion's playful take on dealing with inflation

All puffed up

Getty
Getty
Share this article

Fashion imitates life, and in 2023, it’s all about inflation. From Moschino’s SS23 pool floaties-inspired collection to Sam Smith’s custom HARRI number at the recent BRIT Awards, designers are leaning into the puff-ication of clothes, shoes and bags galore.

Prada’s latest TikTok-viral plushy accessories have further cemented this trend in our collective memory, but this phenomenon is hardly anything new. Designers both established and indie are often inspired by real-life events that have significant global impact. While fashion’s current response to the economy might be satirical in nature, it sure does make for a real cute statement. Ahead, we've curated a colourful and playful style guide on how to achieve that perfect squishy-yet-high-fashion look.

Looking Bomb

Credit: Instagram / @kendalljenner
1/35

Everyone has to take a page out of Kendall Jenner’s style book. This surrealist balloon bomber jacket quickly made its way onto everyone’s Instagram feeds last year and we can all see why. It’s over-the-top yet totally wearable when paired with classic straight-legged jeans. The supermodel-approved fluffy cowboy hat is optional, but we’d rather go with a padded bag and heels to match. 

’90s Pinch Waist High-rise Straight-leg Organic Jeans, $380, Agolde at Net-A-Porter

Credit: Net-a-Porter
2/35

Green Le Raphia ‘le Bambimou’ Bag, $1543, Jacquemus at SSENSE

Credit: SSENSE
3/35

XL 110 Spandex Pumps, $2,224, Balenciaga at Matchesfashion

Credit: Matchesfashion
4/35

Go Puff Or Go Home

Credit: Getty
5/35

Marlowe Puff Tank, $ 80.21, Frankies Bikinis at Revolve

Credit: Revolve
6/35

 

Quilted Ripstop Cargo Trousers, $650, Dion Lee at Farfetch

Credit: Farfetch
7/35

 

Chunky Knitted Hat, $1,131, Miu Miu at Farfetch

Credit: Farfetch
8/35

Just A Little Leg

Credit: Getty
9/35

Perhaps the subtle approach is more up your alley. Channel the ’80s with a pair of puffy leg warmers by Norwegian fashion house Holzweiler, which can be attached to any shoe. Stick to the neutral colour palette from head to toe, but if you’re in the mood for a little sparkle, a metallic cable-knit Saint Laurent cardigan will do the trick.

Keng Down Legwarmer Beige,$249, Holzweiler

Credit: Holzweiler
10/35

Beige Lui Fluid Pinstripe Shirt, $164, The Frankie Shop at SSENSE

Credit: SSENSE
11/35

Box-pleated High-rise Miniskirt, $491, Plan C

Credit: Plan C
12/35

Metallic Cable-knit Cardigan, $1,908, Saint Laurent at Net-A-Porter

Credit: Net-A-Porter
13/35

All Bubbled Up

Credit: Getty
14/35

Classy, whimsical and sassy. A bubble hem dress is a Y2K trend that deserves so much love. It teeters perfectly between minimalist and maximalist sensibilities with its simple design but voluminous execution. Of course, the lilac hue of this Balmain ensemble also gives it that candy-like feel, making it even more adorable. Balance the look out with a pair of understated mules and a mini bag.

Silk Bubble-hem Dress, $1,214, Balmain at Saks Off 5TH

Credit: Saks Off 5TH
15/35

Leather Mules, $ 1,283.39, Alaïa at FWRD

Credit: FWRD
16/35

Soft Padded Nappa Leather Mini-bag, $3,900, Prada

Credit: Prada
17/35

Funky Town

Credit: Getty
18/35

Merge cool and cute with an elevated streetwear look centred around leather parachute cargos that puff up at the ankles. Let’s do away with the gilet since our year-round tropical weather has no use for it, and opt for a cropped vest top instead. Last but certainly not least, slip on some Nike Jordans for that drip.

Loose-fit Leather Cargo Trousers, $905, Andreādamo at Farfetch

Credit: Farfetch
19/35

Logo-print Cropped Vest Top, $280, Palm Angels at Farfetch

Credit: Farfetch
20/35

Air Jordan 1 Retro High, $265, Nike

Credit: Nike
21/35

Best Fruit Forward

Credit: Getty
22/35

AREA’s recent fruit-themed FW23 collection has won the hearts of fashionistas all over the world. While we wait for those looks to drop later this year, why not dress like the king of fruits instead? This Christopher Raxxy sweater mimics the outer shell of a durian while the pale yellow top matches the decadent flesh which so many Singaporeans enjoy. Don’t forget to add some spiky accessories like a pair of shades and a choker – both in green, of course.

5d Crocodile Goose Down Cardigan Sweater, $1,378, Christopher Raxxy

Credit: Christopher Raxxy
23/35

All-time Favorites Jersey T-shirt, $129, Dorothee Schumacher at Mytheresa

Credit: Mytheresa
24/35

Gold-tone, Crystal And Resin Choker, $1,850, Oscar De La Renta at Net-A-Porter

Credit: Net-A-Porter
25/35

Angle Cat Eye Frame Sunglasses, $366.38, Bottega Veneta Eyewear at Cettire

Credit: Cettire
26/35

Keep It Comfy

Credit: Getty
27/35

We love dressing for comfort just as much as everyone else, so let’s strip this trend back with a simple look. Start with a black quilted skirt with an elastic waistband, followed by a striped top with sheer panelling and a puffy shopper. Finish off with some ballet flats – picture-perfect and ready for Sunday brunch with the gals.

Quilted A-line Mini Skirt, $168, Baum Und Pferdgarten at Farfetch

Credit: Farfetch
28/35

Jessica Top, $141, Baum Und Pferdgarten

Credit: Farfetch
29/35

Sunset Puffer Bag, $ 1,108.38, ERL at FWRD

Credit: FWRD
30/35

Tabi Toe Ballerina Shoes, $668.98, Maison Margiela at Cettire

Credit: Cettire
31/35

Power Puff

Credit: Getty
32/35

When in doubt, go monochromatic. For this look, keep the bottoms busy with a pair of high-waisted padded pants featuring a weave pattern and go simple with a long-sleeve crop top. Keep jewellery to a minimum or none at all and let the fit do all the talking. But never leave the house without a bag and in this case, the Coach Pillow Tabby in pink is a no-brainer.

Pink Padded Trousers, $599, Constança Entrudo At SSENSE

Credit: SSENSE
33/35

Le Double Layered Cropped T-Shirt, $194.72, Jacquemus at Cettire

Credit: Cettire
34/35

Tabby Shoulder Bag 18, $631, Coach

Credit: Coach
35/35

This article was originally published in Harper's Bazaar Singapore.

Share this article