From fun games to owning a new “It bag”: Hop on this pop-up bus for a stylish adventure

Colour your world with Kate Spade’s must-have Dakota handbag and see, touch and feel its beauty up close on an experiential journey aboard the brand’s first roving bus pop-up, which will be making several stops across the island this month

pop-up bus
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When it comes to fashion, every stylish woman wants an “it bag” slung over her shoulder. And the latest contender to your collection is the lineup from Kate Spade’s Dakota handbag range, which is making its debut in Singapore in the most whimsical way – through a roving bus pop-up

Wrapped in a Pantone-approved Kate Spade green, the travelling bus will bring the newly launched Dakota into your world this month at Plaza Singapura, Singapore Management University, Paya Lebar Quarter and Westgate. 

What makes this pop-up unmissable, you ask? It’s Kate Spade’s first-ever roving bus activation in Singapore and features more than just a glimpse of the 30-year-old brand’s latest handbag – the Dakota – a bold new addition featuring sleek lines and eye-catching hardware.

Stand to win a Kate Spade New York handbag

Expect to be visually enthralled by the activities on display as soon as you step into the bus. Next to a wall of art frames featuring the Dakota handbag collection in all its glory, a digital AI interactive screen invites guests to embark on a journey of artistic expression.

Use an array of bold colours and graphic shapes to create a digital background that reflects your adventurous spirit. Then, head to the heart of the pop-up’s experiential journey: The “Bag It” maze digital game. 

Don't forget to check out the many experiential elements aboard the pop-up bus. Photo: Kate Spade New York

Put your motor skills to the test as you move a ball around your digital maze and collect as many Kate Spade badges as possible in under a minute. The final top scorer stands to win a designer handbag, worth $600, at the end of the roving bus pop-up. 

You can then quench your thirst after all that play with a free Matchaya drink. Simply complete a “Bag It” game and follow Kate Spade on Instagram to choose from a classic iced matcha latte or a cooling matcha yuzu drink. Then sip away as you explore the rest of the pop-up and get to know the Dakota.

Eligible guests can get one speciality drink crafted by Matchaya Singapore. Photo: Kate Spade New York

Meet a new classic

The icon of Kate Spade’s Fall 2023 collection, the Dakota is set to capture the hearts of stylish women everywhere. The handbag succinctly captures the brand’s playful yet practical spirit with its sculptured logo hardware and clean, geometric design. Here are some other reasons why it’ll be a hit among the fashion set:

Ms Jennifer Lyu, Kate Spade New York's SVP and Head of Design of Leather Goods and Accessories, says: “The Dakota handbag represents Kate Spade New York's commitment to delivering products that exude timelessness yet fit in with the eclectic lifestyle of today’s woman. Our customer is a constant source of inspiration for us. She is a go-getter, who balances her appetite for new experiences with the regimen of life’s responsibilities.”

Welcome the Dakota handbag into your world on Kate Spade’s roving bus pop-up, which will make its way to four locations this September. Click here to find out more, or head to these spots across Singapore: 

  • Plaza Singapura (Outdoor Plaza): Aug 31 to Sep 3
  • SMU Li Ka Shing Library, Drop Off Point: 4 Sep to 6 Sep
  • Paya Lebar Quarter, PLQ, Plaza: 7 Sep to 9 Sep
  • The Courtyard, Level 1, Westgate: 14 Sep to 16 Sep
Brought to you by Kate Spade New York
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