From The Straits Times    |

If you saw 10 gorgeous models strutting down an open runway at Mandarin Gallery, along with a Peugeot car on display last Friday – then lucky you, you were actually part of the launch of Fashion Season@Orchard.

What exactly is Fashion Season@Orchard? Only the largest fashion and shopping event to hit Singapore. The Orchard Road Business Association, in partnership with Singapore Press Holdings (SPH) and official card MasterCard and in conjunction with the Asia Fashion Exchange have unveiled a series of events, exhibitions, contests and more to show off the best of Orchard Road and fashion in Singapore.

At the launch event, we were introduced to the 10 faces competing in the FSO Asian Model Contest* – sort of our very own America’s Next Top Model, you’ll get to vote for your favourite by texting their contest numbers to 33833 (and stand to win $1000 in shopping vouchers or clothing and accessories). But first, watch their interviews on RazorTV before you decide who to vote for.

There’s a lot else to watch out for and we’ll name a few highlights here:

The Canon FSO Fashion Photography Exhibition* – 50 works by fashion photog Zhang Jingna will be on display throughout Orchard Road till 9 May while the Canon FSO Fashion Photography Challenge will be open to all photographers – over $7,442 worth of prizes are to be won.

Female and Nuyou Catwalk Collection Show (10 April, 7-10pm)* – catch the 10 FSO Asian models as well as 115 others showing off clothes from labels like alldressedup, New Look, Sonia Rykiel, Vivienne Westwood and more.. The annual show helmed by 2 of Singapore’s leading fashion magazines is expecting a crowd of 5,000 at Paragon so get there early!

FSO Fashion Styling Workshops (16-25 April)
* – Get a 2-hour lesson in fashion and style from professional stylist RS Danny, who’s worked with DKNY, Max&Co and many other high-end fashion brands. You’ll also get a makeup session at Bobbi Brown as well as a hairstyling session at Capello Loft with Redken products – a total steal at $60.

FSO Best Fashion Window Display Contest (2-9 May)* – looks like Christmas won’t be the only time where Orchard Road’s shop windows will be dressed up. See them all and SMS the code of your favourite window display to 33833 – there’s a top prize of a $1,000 shopping voucher as well as $50 vouchers up for grabs.

The festivities continued to various shopping malls along the stretch – the 2nd level of  TANGS Orchard was filled to the brim with VIPs and TANGS cardmembers at the TANGS Fashion Party which had its own runway show as well as fringe activities like the MAC Complimentary Flash Makeover, Straits Times Pocket Money Fund Photo Booth and more. Dylan Foster, an accomplished vocalist and multi-instrumentalist also serenaded crowds at the Paragon Front Foyer.

*For more details on the various contests, shows and workshops, stay tuned to www.fsoorchard.com and herworldplus.com for updates on events we attend!