From The Straits Times    |


Spotted: @skuukzky at the ABCDior pop up store at Marina Bay Sands.

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Korean pop star and ex-member of Miss A, Suzy Bae, has been a fan of Dior since last year. If you look through her Instagram account, you’ll see her decked head-to-toe in Dior (and possibly only Dior). The reason? She believes that “Dior is an elegant brand where [she] can define [her] own personal style”.


열정적인 숲블리 @management_soop

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So, we were stoked to rub shoulders with her at the opening party of the ABCDior pop-up store at Marina Bay Sands (MBS) last Thursday (June 20).

Apart from Suzy sharing with us her favourite purse from the French maison (which, btw, is Lady Dior, because of its versatility), the ABCDior pop-up store itself left us star-struck.

The key feature to the MBS pop-up store is the Dior Oblique print, where creative director Maria Grazia Chiuri brought it back to the house of Dior last year.

First designed by Marc Bohan in 1967, this print was given a contemporary and edgier spin as compared to its predecessor. Nonetheless, you’ll be able to purchase most of the Dior Oblique products at this pop-up.

That’s not the best part yet. The ABCDior store allows you to customise three items from the Dior Oblique range.

Currently, you can customise the Book Tote at the ION Orchard and Marina Bay Sands outlets. At the pop-up, customisation is available for the Book Tote, as well as the Diorcamp bags (both backpack and messenger bag) and the Walk‘n’Dior sneakers.

It will set you back an additional $320 to customise the bags (up to 13 letters for the Book Tote and nine letters for the Diorcamp bags) and $180 for the Walk‘n’Dior sneakers (up to three letters per shoe), but hey, we’re all for one-of-a-kind pieces, and there’s no doubt that we’ll put our money in this collection and its customisation services.

Shop some of our top favourites below.


The ABCDior pop-up store is located at level 1 of The Shoppes at Marina Bay Sands from June 20 to July 14.


Photos: Dior