From The Straits Times    |

Calvin Klein Platinum SS14 ©Calvin Klein Platinum

The US brand has relaunched the CK Calvin Klein line as Calvin Klein Platinum.

Calvin Klein hosted a fashion presentation in Hong Kong on October 24, 2013 to celebrate the unveiling of the newly “recoded” Calvin Klein Platinum lines for men and women.

Previously known as CK Calvin Klein, the “bridge” tier for sportswear and accessories has been rethought by the brand’s global creative director Kevin Carrigan.

The rebranding, which was announced in May this year, saw top models Liu Wen, Tilda Lindstam, and Soo Joo Park take to the runway at Shaw Studios to show off the metallic, sporty, minimalist collection.

The event was backdropped by a giant custom structural Mylar screen around 150 feet wide and 20 feet tall, and attendees included Japanese actress and model Tao Okamoto, Hong Kong model Gaile Lai, and blogger Hanneli Mustaparta (the former model helps curate the brand’s tumblr page).