You spot a Loewe from 10 paces away and you turn to your friend to gush over it… only to realize you don’t actually know how it’s pronounced. Don’t worry – you definitely aren’t alone. We get stumped too when it comes to wrapping our mouths around some of the biggest names in fashion (mostly thanks to those complex pronunciations).
To aid you and ourselves in avoiding future fashion-speak embarrassment, we’ve come up with this comprehensive guide to ensure you pronounce even the hardest names correctly, so you’ll never have to awkwardly mumble your way through ‘Maison Martin Margiela’ ever again.
Simply say it out loud as you read the phoentic counterpart, and repeat until you've aced it. Easy.
Altuzarra: ahl-too-zah-rah
Anna Sui: anna swee
Badgely Mishka: badge-lee meesh-kah
Balenciaga: bah-len-see-ah-gah
Balmain: bal-mahn
Bottega Veneta: boh-teh-gah vehn-eh-tah
Bvlgari: bool-gah-ree
Carolina Herrera: cair-oh-lee-nah her-rair-ah
Christian Louboutin: christian loo-boo-tahn
Christian Lacroix: christian luh-kwa
Comme des Garçons: cohm dey gah-sohn
Dolce & Gabbana: dol-chey and gab-ana
Dries Van Noten: drees van no-ten
Ermenegildo Zegna: air-men-eh-geel-doh zehn-yah
Gareth Pugh: gareth pew
Giambattista Valli: gee-am-bah-tease-ta vah-lee
Givenchy: zjee-von-shee
Hermès: air-mehz
Herve Leger: air-vay leh-zjay
Issey Miyake: ees-sey mee-yah-kay
Jean Paul Gaultier: zhon paul goh-tee-ay
Junya Watanabe: jun-yah wat-an-ah-bey
Lanvin: lahn-vahn
Loewe: loh-wev-eh
Louis Vuitton: loo-wee vwee-than
L’Wren Scott: la-ren scott
Maison Martin Margiela: may-sohn martin mar-jhell-al
Marchesa: mar-kay-sah
Mary Katrantzou: mary cat-trant-zoo
Miu Miu: mew-mew
Monique Lhuillier: Monique le-hu-lee-ay
Moschino: mosh-kee-noh
Narciso Rodriguez: nar-see-so rah-dree-gezzs
Olivier Theyskens: oh-liv-ee-ay tehs-kenz
Prabal Gurung: pruh-bul gooh-roong
Peter Pilotto: peter pil-ott-toh
Proenza Schouler: pro-ehn-za skool-er
Ralph Lauren: ralf lohr-en
Rochas: roh-shahs
Rodarte: roh-dar-tay
Roksanda Illincic: rok-san-da ill-in-chik
Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh
Saint Laurent: sahn loh-rahn
Sonia Rykiel: sewn-yah reek-key-el
Thakoon: tah-koon
Thierry Mugler: tea-eh-ree moo-gler
Versace: vur-sah-chee
Vetements: vet-mahn
Yohji Yamamoto: yoh-jee yam-ah-mo-to