Image: Screenshot from Longchamp’s Youtube
In a new video, the French accessories brand takes us behind the scenes on the new campaign with British it girl Alexa Chung. The campaign film itself will debut in three weeks.
Cheerful and lovely as usual, Alexa Chung shares her thoughts on posing for Longchamp for the third time. Shot on the set of the Spring 2015 Le Pliage Héritage campaign, the behind-the-scenes video shows the British supermodel carrying the latest Longchamp bags, including some in flashy neon colors.
“For today’s campaign we’re shooting in a fantastic place designed by an architect called Le Corbusier,” Chung says. As revealed by the footage, the location is on the roof of the Cité Radieuse in Marseille, which overlooks the sea in the distance.
Beyond her roles as a TV presenter and model, Alexa Chung is an all-around it girl and fashion icon. She regularly graces the cover of leading women’s magazines and has posed for countless brands including Maje and L’Oréal Professionnel.