13 stylish ways to pull off the oversized scrunchie trend

It’s a sign of the times we’re living in.

By Margaux Levy - 24 Feb 2021

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It’s not very often that you’ll hear Dr. Jill Biden’s ands Lisa Manoban‘s names mentioned in the same sentence. But if there is one thing that might link these two influential women in politics and pop culture, it would be the power of the scrunchie.

Just like the Blackpink member, who posted an image of herself with a silk scrunchie worn as a bracelet, the FLOTUS caught the attention of eagle-eyed Twitter users when she posted a photo of herself picking up some Valentine’s Day chocolates on February 13 with her blonde hair tied with a baby blue scrunchie.

The Washington Post noted: “Leave it to a scrunchie to capture the zeitgeist of President Biden’s promise to ‘return to normalcy,’ a stark departure from the ‘I don’t really care’ message sent by [Melania] Trump.”

Indeed, this MVP accessory of laissez-faire chic is just what designers and brands are championing for the new normal. At the Celine Spring/Summer 2021 show, preppy-meets-comfortable staples were paired with the scrunchie worn nonchalantly on the models’ arms. Hermes, meanwhile, launched a series of colourful scrunchies this season in the same silk twill used for its carres – along with a stable of easy-to-wear wardrobe pieces.

If all this talk has your interest piqued, we suss out 13 of the most eye-catching styles you can call your own – whether you want to wear it as a hair tie or as a bracelet.