EXO’s Baekhyun shares his skincare secret: Apply your products while your skin is still damp

Fourteen years after making his debut with EXO, Baekhyun continues to have the kind of youthful complexion that gets fans talking. The South Korean singer, known for solo hits such as UN Village, Bambi, Candy and Elevator, has built a successful career both as a member of one of K-pop’s biggest third-generation groups and as a solo artist.

So, what goes into his skincare routine?

Her World caught up with Baekhyun in Singapore on October 19, 2026, where he was in town to celebrate the launch of the new POLA B.A 7th Eye Zone Cream. From his approach to skincare to how he spends his downtime, the singer shared a few of his personal beauty and self-care tips.

Baekhyun’s skincare routine and beauty secrets

Q: What’s your go-to beauty or skincare step when you want to look fresh, even after a long day?

To start, you should wash your face well. And while your skin is still damp, apply your skincare. That’s the best thing to do.

Recently, I’ve also been using the new POLA B.A 7th Eye Zone Cream, and I’ve found it very refreshing and good, so I’ve added it to my routine too.

Q: When you have a rare day off, what’s your favourite way to unwind and recharge?

While some people might say that they need to go out to recharge, for me, my greatest happiness is staying home. I think it’s the most healing time.

Q: If you could share one beauty tip with your fans, what would it be?

I think I should have started using the POLA B.A Eye Zone Cream when I was younger. So, while you might think it could be a little too late to start applying eye cream if you’re older, it’s never too late to pay attention to your eyes. Instead, don’t be complacent and start using it from now on.

Why eye care deserves a place in your skincare routine

The eyes are often one of the first areas to show visible signs of ageing. The skin around them is delicate, and repeated movements such as blinking, squinting and smiling can contribute to the appearance of fine lines over time.

Other factors, including sun exposure, genetics and natural changes in skin structure, can also affect how the eye area looks as we age.

While an eye cream cannot stop the ageing process, a well-formulated product can help moisturise the skin and improve the appearance of dryness and fine lines. The key is to find a formula that suits your skin’s needs and use it consistently, alongside daily sun protection.

Inside POLA B.A 7th Eye Zone Cream

Building on nearly six decades of eye-area research dating back to 1968, POLA B.A 7th Eye Zone Cream marks the third generation of the B.A Eye Zone Cream. It is part of the Japanese skincare brand’s seventh-generation B.A skincare collection.

Unlike products that focus primarily on the under-eye area, the new formula is designed to care for the wider eye zone, including the brow bone, upper and lower eyelids, and the area beneath the eyes around the orbital fat zone.

At the heart of the formula is POLA’s 3D eye-bandage formulation, which incorporates a structure-restoring oil designed to form a firming veil over the skin. The aim is to create a smoother, firmer-looking appearance across the delicate eye area.

The formula also contains 10 types of skincare ingredients, including nine proprietary actives and the new B.A eye core extract, a POLA-developed beauty complex. Together, these ingredients are designed to support the appearance of firmness and revitalise the eye area.

The POLA B.A 7th Eye Zone Cream is priced at $238.