Cha Eun-Woo Proves in Calvin Klein’s minimalist masterpiece

Cha Eun-Woo, the reigning king of K-pop endorsements, adds another crown to his collection. Calvin Klein has tapped the prolific actor and singer as the face of its Fall 2024 menswear collections, including the revitalised Calvin Klein Studio line, known for its premium materials and more tailored designs.

The campaign was shot by renowned Korean photographer Park Jong-Ha, who has also photographed other Calvin Klein stars like Bright, Jung Kook, and more recently, Mingyu.

In the series of crisp images, Cha, who rose to fame as a member of the third-generation South Korean boy band Astro, embodies Calvin Klein’s sleek minimalism and sharp tailoring. The 27-year-old cuts a striking figure in several outerwear pieces, including a bomber jacket, leather car coat, and a double-breasted wool gabardine suit.

“I’ve admired Calvin Klein for a long time, so it’s surreal to be a part of this campaign,” he said. “Calvin Klein has such timeless style – each look felt so sleek and polished. I can’t wait for my fans around the world to see it.”

This latest endorsement marks another significant milestone for Cha, who has been making waves as a solo artist. His debut EP, Entity, released earlier this year, topped iTunes charts in over 20 countries and sold over 200,000 copies in its first week.

This article was originally published in Female.